We’re diving into a creative branding exercise that’s gonna shake up the way you think about your business.
So let us ask you… If your brand threw a party, what kind of party would it be? 🍾
Would it be a barefoot backyard BBQ with cornhole and craft beer?
Or a disco-themed bash with glitter bombs and a dance floor that just won’t quit?
Today, we’re breaking it ALL down—because the way you throw a party says a lot about your brand.
Why does this matter?
Besides just being super fun and cute… So many entrepreneurs get stuck thinking about branding only in terms of colors, fonts, and logos.
And yes, those things matter—but your brand personality is what actually makes people fall in love with you.
So we’re going to play pretend today.
Think of your brand as a person, and she’s hosting a party.
- What’s her vibe?
- What’s her intention?
- Who’s she inviting?
This exercise helps you uncover the deeper layers of your brand, like your voice, your values, and how you want people to feel when they interact with you.
Because brands are built on feelings, not just pretty visuals.
The brand party planning checklist
Grab a notebook or open up your notes app. We’re about to plan the party of the year—hosted by your business!
Let’s go through this creative branding exercise, step by step.
1. Time of Day
Is your brand a morning person who hosts a peaceful sunrise coffee gathering?
Or is she turning the lights down low for an all-night rooftop celebration?
This reflects your brand’s energy. Are you calm and nurturing? Bold and energizing?
At Duo Collective, we’re absolutely hosting a mid-morning brunch with strong coffee, mimosas, and a killer playlist.
2. What’s on the Menu?
What are you serving up to your guests?
- Are there signature cocktails?
- Fancy finger foods?
- A taco truck?
This is about what experiences and offers you serve up to your audience.
Example: Maybe your brand serves up spicy margaritas with a side of no-BS advice. Or champagne and charcuterie because everything you touch feels luxe.
3. Venue and Decor
Where’s this party happening?
- A dreamy greenhouse?
- A cozy living room?
- A roller rink?
And what’s the aesthetic?
- Rustic?
- Glam?
- Retro?
- Minimalist?
This gives you clues to your visual brand direction: colors, textures, and vibe.
4. Who’s Invited?
Who’s on the guest list? And more importantly—who’s NOT?
This helps you define your ideal audience.
- Are you inviting thoughtful creatives?
- Hype-girls with big dreams?
- Spiritual entrepreneurs?
- Spreadsheet-loving strategists?
Bonus: Pick a celebrity guest who embodies your brand’s energy.
5. What’s the Dress Code?
Are guests showing up in sequins, pajamas, cowboy boots, or matching tie-dye?
This speaks to your tone.
- Are you polished and professional?
- Playful and bold?
- Chill and quirky?
Example: Duo is probably “jeans and a graphic tee with confetti stuck in your hair from the last party you were at.” 😉
6. What’s on the Playlist?
Music sets the tone! What’s playing in the background?
Think about the emotional energy you want your brand to bring.
- Empowering?
- Relaxing?
- Nostalgic?
- High-vibe?
7. What Does the Invite Look Like?
Is your invite a handwritten note, a glittery postcard, a sleek email, or a casual DM?
This is about your brand voice and first impression.
How do you want your audience to feel when they get this invitation?
Connecting the dots to your brand
Now that we’ve built out your dream brand party, let’s connect it back to your real-life business and how this creative branding exercise ties in.
- That menu? It’s your offer suite.
- The venue? That’s your website.
- The invite list? That’s your audience.
- The dress code? Your visual identity.
- The playlist? Your content tone.
- The invite? Your brand messaging.
This is where the magic happens—when every detail of your brand experience aligns with the feeling you want to create.
That’s what makes people say, “I love her vibe and I wanna work with her!”
Plan your brand party!
Alright, friends, it’s your turn to plan the party of the year, hosted by none other than your brand.
And if you’re like, “Wait, how do I even start?” we’ve got you. 🎉
We created a Brand Party Quiz to help you figure out exactly what kind of bash your brand would throw.
It’s quick, fun, and the results are spot on.
Then, share your results with us! Post your brand party on Instagram and tag us! We love seeing your unique vibes come to life.
Remember: Branding doesn’t have to be stiff and strategic all the time. You’re allowed to break some brand rules every once in a while.
It can be FUN. It should feel like you.
Creative branding is how you build a brand that people remember and come back to.
P.S. If your brand party ever comes to life, we want an invite!
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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