The only thing SEO should be overwhelming you with is results.
You shouldn’t be working for your SEO, your SEO should be working for YOU. When you master the basics, search engine optimization transforms from the thing that stresses you out, to the thing that lets you relax — now that you’ve got the consistent revenue to support your goals.
let's get you found!
DIY SEO COURSE FOR BUSINESS OWNERS STUCK IN THE “SEO IS SO HARD!” rut
Forget everything you’ve ever heard about how hard SEO is — we’re willing to bet almost none of it was true.
BUT THAT’S NOT THE STORY WE’RE TELLING OURSELVES ABOUT SEO ANYMORE.
HAVE YOU BEEN LISTENING TO THE RUMORS?
And you’re missing out on the massive benefits before you’ve even given learning SEO a real chance.
You’ve been taught that SEO is hard.
You’ve been telling yourself that you’re “not tech savvy enough” to fully understand it.
You’ve written it off as something that takes “too much time” to learn or do.
The only thing SEO should be overwhelming you with is results.
You shouldn’t be working for your SEO, your SEO should be working for YOU. When you master the basics, search engine optimization transforms from the thing that stresses you out, to the thing that lets you relax — now that you’ve got the consistent revenue to support your goals.
join now
DIY SEO COURSE FOR BUSINESS OWNERS STUCK IN THE “SEO IS SO HARD!” rut
It’s no secret that everyone starts their SEO journey overwhelmed and confused.
Not sure how to grasp the concept of optimizing for SEO when it feels like everything in the online space is always evolving
FEELING LIKE THIS WHEN IT COMES TO SEO?
Debating giving up on SEO before you even really get started, because you’re not even sure where to begin
Frustrated with how big of a learning curve there seems to be, because all you hear about SEO is how “hard” and mystifying the whole concept is
Confused by how many different metrics, ranking factors, keyword research platforms, and technical mumbo-jumbo there is to pay attention to (and wondering what the heck it all means)
- katy
"This is not just another SEO course, everything was covered."
- Emily
"This is THE SEO course and your business will thank you!"
- Christine
"I’ve already earned back my investment with new clients finding me on Google!
the proof is in the pudding!
04
The amazing results our clients have seen with SEO
How does this sound?
Doubled her domain authority (Google’s “popularity score”) and went from No traffic to over 300+ clicks per month
01
55% increase in online orders, allowing her to use extra revenue to open A physical storefront
03
From 0 leads to 8+ leads per month, just from organic search alone
02
Simple shift in choosing the right keyword leading to 20% increase in website traffic
LET'S DUO THIS
“SEO takes too much time, and too much research.”
One of the most common misconceptions we always hear about SEO? That it “takes forever” — but that’s not true! You don’t have to do it all at once. Breaking it down into bite-sized steps is the key to seeing results (and we plan to teach you exactly how to do that).
“It’s so overwhelming — I don’t even know where to start.”
Knowing where to start is half the battle, but once you figure out exactly which elements of SEO are worth caring about, the entire thing becomes SO much easier.
“I’ll spend time doing all this research, only to choose the ‘wrong’ keyword.”
We’ll give it to you straight: SEO is a long game, but doing it ‘wrong’ isn’t possible. We’ll give you the tools to be able to ‘test and learn’ SEO and keywords, so you know how to pivot in order to get results.
& those aren't the only lies we've heard...
seeing results *is* possible for you
So many people don’t even bother starting to care about SEO because they write it off before they can see how beneficial it’ll be for your business. You CAN get results from it — ones that could literally change your life.
IT SOUNDS SCARIER THAN IT IS
For whatever reason, the Internet makes SEO sound like the world's scariest marketing hurdle to jump over, but once you learn it the right way, it genuinely does feel easy.
you don't need an "seo brain"
It’s not necessary at ALL to have a “technical” brain or be super analytical in order to “get” SEO. Anyone can learn it with the right strategy and support!
Here's the truth about seo:
...and, most importantly, not knowing enough about SEO is holding you back.
If you’re tired of inconsistent sales, lack of leads, and the stress that comes with that, SEO could be the answer for you — because having an optimized website is the difference between no interest at all, and leads & sales that come in while you sleep.
This 👇 is how you make that happen.
More leads and sales = more revenue
More revenue = less stress
Less stress = more time for yourself
You deserve a constant stream of people ready to pay you money.
AND ISN’T THAT YOUR ULTIMATE GOAL?
A self-paced DIY SEO course for entrepreneurs who are sick of feeling overwhelmed by SEO and want to finally “GET IT.”
introducing...
SEO On Tap
Hey, we’re Court & Abbey — and we’re about to simplify SEO for you for good.
BYE BYE JARGON
After more than a decade working in this industry, we’ve heard it ALL when it comes to SEO — from “this is too hard” to “this will never work for me” to “I don’t even know where to start” — and now, we’re here to put a stop to your doubts, and a start to your business dreams coming true, thanks to those 3 little “scary” letters.
In this course, you’ll learn SEO in an easy way, so you can genuinely understand exactly how it works, AND how to make it work for YOU.
We’re the strategy-and-creativity duo who will teach you everything you need to know about SEO, without overwhelming you.
MEET YOUR SEO Course TEACHERS
Here's what you'll learn inside SEO On Tap
(No matter where you fall on the “SEO feels hard” spectrum, by the end of this DIY SEO course, we’ll transform you into a completely comfortable optimization machine.)
We’ll start with what the heck a search engine even is, then uncork the realness behind the common SEO myths that have been tripping you up.
ENROLL NOW >
Building a solid foundation
module 1
Curious what people are typing in to find you? We’ll uncover what a keyword is — and how to find a good one (so you can use ‘em to your advantage).
ENROLL NOW >
Find out what your audience is searching for
module 2
Little website changes can make a big difference — like zero-to-100 level changes, making your traffic skyrocket. And, no, they aren’t ‘too techy’ for you to DIY.
ENROLL NOW >
Optimize your website
module 3
Learning how to monitor your growth is key to mastering SEO — and believe us when we tell you, you WILL be growing (and getting amazing results).
ENROLL NOW >
Measure your success
module 4
Growing long-term is one of the best benefits of SEO. In this module, you’ll learn the strategies (like blogging, and backlinks) you can implement to improve & get your site higher up on Google’s results pages.
ENROLL NOW >
Learn how to grow long term
module 5
Our sales have tripled this year! We've been busy in months that have never been busy, thank you so much for that!
We 100% attribute our success to SEO.
- the cart collective
They Rank #1 for “ice cream cart los angeles”
- Lindsay decicco photo & film
Oh, but those aren't the only amazing results!
Went from position 4 to position 1 for her number one keyword. A 400% increase in organic traffic in the last six months
- natalie in stitches
35% increase in traffic in just two months of hard work!
- Aphrodite fertility
47% increase in organic traffic over the past 6 months. Ranks on page one for Fertility Acupuncture San Diego.
— we *did* say we’d turn you into an SEO optimization machine, after all…
THAT’S NOT ALL YOU’LL LEARN in this diy seo course, THOUGH
Meet our bonus modules!
Ecomm SEO
Mastering AI
Podcast SEO
While product strategies are sprinkled throughout the entire course, this module is that next level opportunity for product businesses to leverage SEO.
Another topic that is full of overwhelm and jargon. Not in here! Let's uncover some tools you'll actually want to start using.
Thinking of starting or optimizing your podcast? Let's talk about how to make sure your podcast can be found on search engines!
Local SEO
Learn how to show up higher on Google Maps, optimize your Google Business Profile, and drive more traffic for your local business.
Brand Authority
Does design actually matter for SEO? Absolutely and there is an actual SEO metric that measures your branding— we will break that all down here!
the best part of the diy seo course...
SEO is the one tool that will give you the consistent revenue you’ve been wanting.
ALL YOU HAVE TO DO IS LEARN IT.
And if you’re thinking “yeah, sure, easier said than done, Duo” — we get it. The majority of our SEO on Tap and group coaching program students ALL felt that way in the beginning, too.
They were overwhelmed by SEO, confused about how it really worked, unsure of which elements mattered, and overall worried about whether or not it would actually WORK for them.
“Every time I've implemented their practical, proven techniques, I'm blown away"
“If you're ready to level up with the right people, you've found your place"
"The information and the way they teach it is so accessible for my non-SEO brain."
"They went above & beyond with support, even celebrating wins with me!"
“I felt like SEO was an overwhelming, overarching monster — all the little things felt like BIG things.”
NOW: Dana knows just how easy those “little things” are to handle — like how to find keywords to drive traffic to her blog, what it means to index on Google, the impact of every page on her website, which resources to offer her clients… all of it.
dana — dwd travel
How our past students felt about SEO prior to working with us...
“I didn't know where to begin because I didn't know what any of the words meant.”
NOW: After taking the DIY SEO Course, Katy knows what all of those terms mean, thanks to a course dedicated to simplifying all the “techy” SEO vocabulary that overwhelms so many of us in the beginning.
katy — we are ryn boutique
"I wasn't getting any inquiries and I wasn't in front of my ideal audience."
NOW: Jamie is getting 4 to 8 leads each month after implementing strategies from this DIY SEO Course, leads solely from organic search. Her website is now her number-one lead generator.
Jamie — trauma-trained book coach
"If you are on the fence about purchasing this DIY SEO Course, don't be! Our team was blown away by how much knowledge was packed in."
- steph, draper house design co.
When you enroll today,
Abbey & Courtney (hiii, that’s us!) to get ALL of your SEO questions answered
LIVE Q+A calls with SEO experts
to make tracking your results a breeze
Workbooks and printable resources
how to tutorials about how to optimize your website in Showit, Squarespace, Shopify, Wix, Kajabi, and Wordpress
complete website toolkit
so you can ask questions, share results, and connect with other students inside the course
Exclusive access to our VIP course community
of the best DIY SEO course for business owners who want to finally stop fearing search engine optimization
all 5 core modules
so you can refer back to it as much as you need to
lifetime access to all content
this one is for me
FREE MONTH IN SEO MEMBERSHIP
EXTRA MODULE
SEO Service Providers
SEO ON TAP COURSE
$1,197
this one is for me
select the plan that works for you:
5 VALUE-PACKED BONUS MODULES
The full SEO On Tap Course
Live Q&A Calls
includes bonuses!
Get It All Package
this one is for me
Guided Website Tutorials
$1447
Live Q&A Calls
SEO On Tap Course Only
5 Jargon-free modules
$997
This DIY SEO Course was made for you if you are a...
Service-based business owner who wants to book out months in advance
E-commerce shop who wants to effortlessly sell products online
…or anyone doing something cool who wants to share it with the world!
Brick-and-mortar store who wants more foot traffic and web traffic
"We will be booked out for 2024, which has never happened before! Our slow months aren’t slow anymore."
- emily, Solar Power My RV
By the end of this DIY SEO Course, you will definitely…
Grow your business as big as you want to, because the possibilities of SEO are endless!
Truly understand how search engine optimization works AND how it can work for you and your business
Replace your current mindset about SEO with total confidence that it can work for you
Be able to get consistent results from your organic search efforts
Drive so much more traffic to your website than ever before
Smoke out the icky SEO tactics and replace it with being real in the space
NO MORE CRICKETS
From 10 traffic hits to over 500 a month solely from organic non-paid search!
— the labor mama
A 14 point increase in her domain authority— the hardest metric to grow!
— the wise consumer
"We had our first sale! Just one month later traffic and sales are crawling in!"
— go green home supply
Try our DIY SEO course for 30 days. Get your money back if you still don't "get it"
We believe in this SEO course and the results you are going to see when you put in the time and effort. If our course doesn't meet your expectations and you can prove you gave it an honest shot, send us an email within the first 30 days at hello@duocollective.com and we will get you all set up regardless of if you choose the payment plan or not.
Just one more reason for you to take the leap and just get started!
money back
guarantee
100%
TAP INTO SEO
Feel like seo is a scary monster you’ll never stop fearing
Feel completely confident in your search engine optimization skills
Are sick of the inconsistent rollercoaster ride of inquiries
Have no problem with using inauthentic SEO “strategies” like buying backlinks and keyword stuffing
This DIY SEO Course isn't the best fit for you if you:
Hate the sleazy jargon-filled commentary that surrounds the SEO industry
Know for sure that you’re getting the results you want from your organic search
You’re the perfect student for this DIY SEO course is for you if you:
Everything is laid out in bite-size chunks that are easy to digest so you can learn about SEO without feeling overwhelmed. Best of all, there's a Facebook group where you can ask Abbey any questions about the training content and get further support. If you write any sort of website content for your biz (or for clients) and want to attract organic traffic, this course is a must-do.
— jane
"SEO on Tap gave me all the tools and knowledge I needed to level up my website copywriting services and provide even more value to my clients.
We know SEO feels hard.
so you can be 100% certain you’re not wasting your hard-earned cash on something you won’t get results from
100% MONEY BACK GUARANTEE
THAT’S WHY WE’RE GIVING YOU ALL THE EXTRA SUPPORT YOU COULD EVER NEED.
LIVE Q&A CALLS for TWO months after you enroll
Unlike lots of other self-paced DIY SEO courses, we want SEO On Tap to actually help you understand and implement SEO strategies — so we’ve made it our mission to support you extra, beyond just the course modules. Here’s how we’re doing that:
for all students, to ask extra questions whenever you need to (and so we can give you extra confidence + support)
EXCLUSIVE ONLINE COMMUNITY ACCESS
this one is for me
FREE MONTH IN SEO MEMBERSHIP
EXTRA MODULE
SEO Service Providers
SEO ON TAP COURSE
$1,197
this one is for me
select the plan that works for you:
5 VALUE-PACKED BONUS MODULES
The full SEO On Tap Course
Live Q&A Calls
includes bonuses!
Get It All Package
this one is for me
Guided Website Tutorials
$1447
Live Q&A Calls
SEO On Tap Course Only
5 Jargon-free modules
$997
I have learned SO MUCH from this course, and the content will be used for many years to come. One of my favorite things about this course is how easy it is to go back and reference anything you might need clarification on. If you're like me and spent a ton of time researching SEO before making changes, do yourself a favor and buy this course!
— Dixie
"This was probably one of the best decisions I have made for my business!"
I have to say that the course was exactly what I never knew I needed. I took everything Abbey teaches in small, bite sized bits and quickly implemented them step by step in my website. Her tutorials were very easy to understand, not too techy, but enough of an explanation that I did everything on my own.
— Katie
"I would tell anyone on the fence about doing this course, just jump over it and don’t look back."
Frequently Asked Questions
Sometimes we offer fun bundles and extra bonuses for joining us during that window of time. But chances are that this price is going to increase pretty soon. (don't worry, you'll get fair warning!) As our students. get more results and as we jam pack this with more content... you'll see the price reflect that value.
Chances if you are reading this, you know you need SEO. And you won't start seeing the benefits (aka the ROI) until you start taking action. Today sounds like a good day to take action... yeah!?
All platforms are welcome here! No matter which hosting site you use, we’ve got you. We have worked with Showit, Squarespace, Wordpress, Kajabi, Wix, Shopify and more. And we have walk through tutorials for all of you!
Yep! We have a little bit of something for everyone regardless of skill. You do not need to know a thing about SEO before joining. Even more advanced students of ours have benefited from our keyword research strategies.
A looong time, friend! Once you enroll, you have unlimited access to the entire program, for as long as it's live on our site (and we have no plans of taking it down any time soon). Best yet, when we make updates you get your hands on that too. Just ask our last round of SEO On Tap Students!
There's no secret trick to it. Email us at hello@duocollective.com within 30 days of purchasing the course. If you aren't happy with the course or not feeling any closer to understanding SEO, we will give you your money back.
If you choose the Get it All Package, then you will already have access to the all the bonuses the second you join the course and you can view these in your Thinkific dashboard.
The entire course is 282 minutes or 4.7 hours. Want to crush it in one afternoon? You could. (however, I don't recommend that)
Every lesson is less than 10 minutes, making it super easy to fit into your schedule. The course is self-paced allowing you to binge it all at once like your latest Netflix series or take it week by week. You'll see the best success if you pause after each lesson and implement the homework.
This course is going to be one you come back to again and again. As your website grows, as you watch your analytics, as you write new blog content, etc. And lucky you, you'll always have access to it!
"WOW. They know their stuff. I'll only ever recommend Duo - they're all you need!"
- sara, between the lines copywriting
60%
of marketers say that SEO tactics are their best source for high quality leads
1,000%+
more traffic is driven via Google than from social media efforts
53.3%
of all website traffic comes directly from organic search
20+
combined years of experience Court & Abbey have in the digital marketing space
We had one goal creating this DIY SEO course for you:
Make SEO Easy!
Easy to understand. Easy to implement. Easy to see RESULTS.
make seo easy
