The only thing SEO should be overwhelming you with is results.

You shouldn’t be working for your SEO, your SEO should be working for YOU. When you master the basics, search engine optimization transforms from the thing that stresses you out, to the thing that lets you relax — now that you’ve got the consistent revenue to support your goals.

join the waitlist

DIY SEO COURSE FOR BUSINESS OWNERS STUCK IN THE “SEO IS SO HARD!” rut

Forget everything you’ve ever heard about how hard SEO is — we’re willing to bet almost none of it was true. 

BUT THAT’S NOT THE STORY WE’RE TELLING OURSELVES ABOUT SEO ANYMORE.

HAVE YOU BEEN LISTENING TO THE RUMORS?

And you’re missing out on the massive benefits before you’ve even given learning SEO a real chance.

You’ve been taught that SEO is hard. 

You’ve been telling yourself that you’re “not tech savvy enough” to fully understand it. 

You’ve written it off as something that takes “too much time” to learn or do.

- katy

"This is not just another course, everything was covered."

the proof is in the pudding!

04

The amazing results our clients have seen with SEO

How does this sound?

Doubled her domain authority (Google’s “popularity score”) and went from No traffic to over 300+ clicks per month

01

55% increase in online orders, allowing her to use extra revenue to open A physical storefront

03

From 0 leads to 8+ leads per month, just from organic search alone

02

Simple shift in choosing the right keyword leading to 20% increase in website traffic

JOIN THE WAITLIST

“SEO takes too much time, and too much research.”

One of the most common misconceptions we always hear about SEO? That it “takes forever” — but that’s not true! You don’t have to do it all at once. Breaking it down into bite-sized steps is the key to seeing results (and we plan to teach you exactly how to do that). 

“It’s so overwhelming — I don’t even know where to start.”

Knowing where to start is half the battle, but once you figure out exactly which elements of SEO are worth caring about, the entire thing becomes SO much easier.

“I’ll spend time doing all this research, only to choose the ‘wrong’ keyword.”

We’ll give it to you straight: SEO is a long game, but doing it ‘wrong’ isn’t possible. We’ll give you the tools to be able to ‘test and learn’ SEO and keywords, so you know how to pivot in order to get results. 

You're not the only one who doesn't feel confident about SEO right now...

& those aren't the only lies we've heard...

seeing results *is* possible for you

So many people don’t even bother starting to care about SEO because they write it off before they can see how beneficial it’ll be for your business. You CAN get results from it — ones that could literally change your life.

IT SOUNDS SCARIER THAN IT IS

For whatever reason, the Internet makes SEO sound like the world's scariest marketing hurdle to jump over, but once you learn it the right way, it genuinely does feel easy.

you don't need an "seo brain"

It’s not necessary at ALL to have a “technical” brain or be super analytical in order to “get” SEO. Anyone can learn it with the right strategy and support!

Here's the truth about seo:

...and, most importantly, not knowing enough about SEO is holding you back.

If you’re tired of inconsistent sales, lack of leads, and the stress that comes with that, SEO could be the answer for you — because having an optimized website is the difference between no interest at all, and leads & sales that come in while you sleep. 

This 👇 is how you make that happen.

More leads and sales = more revenue

More revenue = less stress

Less stress = more time for yourself 

You deserve a constant stream of people ready to pay you money.

AND ISN’T THAT YOUR ULTIMATE GOAL?

A self-paced online course for entrepreneurs who are sick of feeling overwhelmed by SEO and want to finally “GET IT.”

introducing...

SEO On Tap

Hey, we’re Court & Abbey — and we’re about to simplify SEO for you for good.

JOIN THE WAITLIST

After more than a decade working in this industry, we’ve heard it ALL when it comes to SEO — from “this is too hard” to “this will never work for me” to “I don’t even know where to start” — and now, we’re here to put a stop to your doubts, and a start to your business dreams coming true, thanks to those 3 little “scary” letters.  

In this course, you’ll learn SEO in an easy way, so you can genuinely understand exactly how it works, AND how to make it work for YOU.
 
We’re the strategy-and-creativity duo who will teach you everything you need to know about SEO, without overwhelming you.

MEET YOUR TEACHERS

Here's what you'll learn inside SEO On Tap

AKA THE SEO COURSE BUILT FOR BEGINNERS, NONBELIEVERS, AND IN-BETWEENERS.

(No matter where you fall on the “SEO feels hard” spectrum, by the end of this SEO course, we’ll transform you into a completely comfortable optimization machine.)

We’ll start with what the heck a search engine even is, then uncork the realness behind the common SEO myths that have been tripping you up.

enroll now >

Building a solid foundation

module 1

Curious what people are typing in to find you? We’ll uncover what a keyword is — and how to find a good one (so you can use ‘em to your advantage).

enroll now >

Find out what your audience is searching for

module 2

Little website changes can make a big difference — like zero-to-100 level changes, making your traffic skyrocket. And, no, they aren’t ‘too techy’ for you to DIY.

enroll now >

Optimize your website

module 3

Learning how to monitor your growth is key to mastering SEO — and believe us when we tell you, you WILL be growing (and getting amazing results). 

enroll now >

Measure your success

module 4

Growing long-term is one of the best benefits of SEO. In this module, you’ll learn the strategies (like blogging, and backlinks) you can implement to improve & get your site higher up on Google’s results pages.

enroll now >

Learn how to grow long term

module 5

— we *did* say we’d turn you into an SEO optimization machine, after all… 

Meet our bonus modules!

Ecomm SEO

Mastering AI

Podcast SEO

While product strategies are sprinkled throughout the entire course, this module is that next level opportunity for product businesses to leverage SEO.

Another topic that is full of overwhelm and jargon. Not in here! Let's uncover some tools you'll actually want to start using.

Thinking of starting or optimizing your podcast? Let's talk about how to make sure your podcast can be found on search engines!

Local SEO

Learn how to show up higher on Google Maps, optimize your Google Business Profile, and drive more traffic for your local business. 

Brand Authority

Does design actually matter for SEO? Absolutely and there is an actual SEO metric that measures your branding— we will break that all down here!

SEO is the one tool that will give you the consistent revenue you’ve been wanting. 

ALL YOU HAVE TO DO IS LEARN IT.

And if you’re thinking “yeah, sure, easier said than done, Duo” — we get it. The majority of our SEO on Tap and group coaching program students ALL felt that way in the beginning, too. 

They were overwhelmed by SEO, confused about how it really worked, unsure of which elements mattered, and overall worried about whether or not it would actually WORK for them.

“Every time I've implemented their practical, proven techniques, I'm blown away"

“If you're ready to level up with the right people, you've found your place"

"The information and the way they teach it is so accessible for my non-SEO brain."

"They went above & beyond with support, even celebrating wins with me!"

next review >

“I felt like SEO was an overwhelming, overarching monster — all the little things felt like BIG things.”

NOW: Dana knows just how easy those “little things” are to handle — like how to find keywords to drive traffic to her blog, what it means to index on Google, the impact of every page on her website, which resources to offer her clients… all of it.

dana — dwd travel

How our past students felt about SEO prior to working with us...

“I didn't know where to begin because I didn't know what any of the words meant.”

NOW: Katy knows what all of those terms mean, thanks to a course dedicated to simplifying all the “techy” SEO vocabulary that overwhelms so many of us in the beginning. 

katy — we are ryn boutique

"I wasn't getting any inquiries and I wasn't in front of my ideal audience."

NOW:  Jamie is getting 4 to 8 leads each month just from organic search and her website is her number one lead generator.

Jamie — trauma-trained book coach

"If you are on the fence, don't be! Our team was blown away by how much knowledge was packed in."

When you enroll today,

Abbey & Courtney (hiii, that’s us!) to get ALL of your SEO questions answered

2 LIVE Q+A calls with SEO experts

to make tracking your results a breeze

Workbooks and printable resources

how to tutorials about how to optimize your website in Showit, Squarespace, Shopify, Wix, Kajabi, and Wordpress

complete website toolkit

so you can ask questions, share results, and connect with other students inside the course

Exclusive access to our VIP course community

you get...

of the best DIY SEO course for business owners who want to finally stop fearing search engine optimization

all 5 core modules

so you can refer back to it as much as you need to

lifetime access to all content

"WOW. They know their stuff. I'll only ever recommend Duo - they're all you need!"

By the end of SEO On Tap, you will definitely…

Grow your business as big as you want to, because the possibilities of SEO are endless!

Truly understand how search engine optimization works AND how it can work for you and your business

Replace your current mindset about SEO with total confidence that it can work for you

Be able to get consistent results from your organic search efforts

Drive so much more traffic to your website than ever before 

Smoke out the icky SEO tactics and replace it with being real in the space

From 10 traffic hits to over 500 a month solely from organic non-paid search!

— the labor mama

A 14 point increase in her domain authority— the hardest metric to grow!

— the wise consumer

"We had our first sale! Just one month later traffic and sales are crawling in!"

— go green home supply

Still not convinced?

Try the course for 30 days. Get your money back if you still don't "get it"

We believe in this course and the results you are going to see when you put in the time and effort. If our course doesn't meet your expectations and you can prove you gave it an honest shot, send us an email within the first 30 days at hello@duocollective.com and  we will get you all set up regardless of if you choose the payment plan or not. 

Just one more reason for you to take the leap and just get started!

money back 
guarantee

100%

Feel like seo is a scary monster you’ll never stop fearing

Feel completely confident in your search engine optimization skills

Are sick of the inconsistent rollercoaster ride of inquiries

Have no problem with using inauthentic SEO “strategies” like buying backlinks and keyword stuffing

This DIY SEO Course isn't the best fit for you if you:

Hate the sleazy jargon-filled commentary that surrounds the SEO industry 

Know for sure that you’re getting the results you want from your organic search

You’re the perfect student for this DIY SEO course is for you if you:

We know SEO feels hard.

so you can be 100% certain you’re not wasting your hard-earned cash on something you won’t get results from

100% MONEY BACK GUARANTEE

THAT’S WHY WE’RE GIVING YOU ALL THE EXTRA SUPPORT YOU COULD EVER NEED.

LIVE Q&A CALLS for three months after you enroll

Unlike lots of other self-paced DIY SEO courses, we want SEO On Tap to actually help you understand and implement SEO strategies — so we’ve made it our mission to support you extra, beyond just the course modules. Here’s how we’re doing that:

for all students, to ask extra questions whenever you need to (and so we can give you extra confidence + support)

EXCLUSIVE ONLINE COMMUNITY ACCESS

Frequently Asked Questions

When will the doors open again?

WHEN WILL THE DOORS OPEN AGAIN?

Join the waitlist to be the first to hear about when we open the doors again. Late summer / early fall 2024 will be our next open window. We can't wait to see you there!

Do I need to use a certain platform to benefit from this program? (Aka is it only for Showit users, or Squarespace users, or…?!)

Do I need to use a certain platform to benefit from this program? (Aka is it only for Showit users, or Squarespace users, or…?!)

All platforms are welcome here! No matter which hosting site you use, we’ve got you. We have worked with Showit, Squarespace, Wordpress, Kajabi, Wix, Shopify and more. And we have walk through tutorials for all of you!

How do I know if SEO is right for me?

How do I know if SEO is right for me?

Well given that SEO drives 1,000%+ more traffic than organic social media* and that Billions of users rely on Google to carry out their daily searches*... we tend to think that SEO is right for everyone!

Is it okay if I don’t know sh!t about SEO?

IS IT OKAY IF I DON’T KNOW SH!T ABOUT SEO?

Yep! We have a little bit of something for everyone regardless of skill. You do not need to know a thing about SEO before joining. Even more advanced students of ours have benefited from our keyword research strategies. 

How long will I have access to the course?

How long will I have access to the course?

​​A looong time, friend! Once you enroll, you have unlimited access to the entire program, for as long as it's live on our site (and we have no plans of taking it down any time soon). Best yet, when we make updates you get your hands on that too. Just ask our last round of SEO On Tap Students!

what is your money back guarantee?

WHAT IS YOUR MONEY BACK GUARANTEE?

There's no secret trick to it. Email us at hello@duocollective.com within 30 days of purchasing the course. If you aren't happy with the course or not feeling any closer to understanding SEO, we will give you your money back. 

when do i get the bonuses?

when do i get the bonuses?

The bonuses will all be available before the end of June. They will be dropping one at a time with the first one— AI Strategies dropping in April. You will already have access to this course when you buy the bundle and we will notify you via email the second these modules are live!

How much time do I have to dedicate to taking this course?

HOW MUCH TIME DO I HAVE TO DEDICATE TO TAKING THIS COURSE?

Every lesson is less than 10 minutes, making it super easy to fit into your schedule. The course is self-paced allowing you to binge it all at once like your latest Netflix series or take it week by week. You'll see the best success if you pause after each lesson and implement the homework. 

This course is going to be one you come back to again and again. As your website grows, as you watch your analytics, as you write new blog content, etc. And lucky you, you'll always have access to it!

60%

of marketers say that SEO tactics are their best source for high quality leads

1,000%+

more traffic is driven via Google than from social media efforts

53.3%

of all website traffic comes directly from organic search

20+

combined years of experience Court & Abbey have in the digital marketing space 

We had one goal creating this course for you:
Make SEO Easy!

Easy to understand. Easy to implement. Easy to see RESULTS.

JOIN THE WAITLIST