Why You Need A Signature Cocktail For Your Brand

Does this question even need to be asked? We knew there was no better way to celebrate National Cocktail Day than by creating our very own signature cocktail. Luckily, our client Equal Parts Cocktail Company was all in! Now we are on a mission to spread the importance of signature cocktails everywhere from personal brands to special events and just-for-fun occasions. Plus, stay tuned, because we are sharing our signature cocktail recipe below!

Why You Need A Signature Cocktail

Have you ever been to an event where a signature cocktail was served? Maybe it was a wedding, cocktail party, networking event or special birthday celebration. Regardless of where it was, you likely felt impressed and immediately needed to get your hands on that cocktail!

We are always looking for ways to stand out and make a splash from Instagram to Pinterest. We want marketing that differentiates us and makes us unique. And we want events where the experience itself spreads like wildfire — in a good way! What better way to make these events or your brand alone, unique and memorable? If that didn’t convince you… here’s a few more reasons why you need a signature cocktail in your life:

• Showcase your unique personality
• Stand out and make a memorable mark on your audience
• Be fun and relatable on all levels from corporate networking events to bachelorettes
• It’s an amazing opportunity to collaborate and partner with new people and businesses
• You can save yourself some money — for events specifically, close the open bar and serve this instead!

How The Signature Cocktail Collaboration Came To Be

If this is inspiring you, then we figured you might want to see a little behind the scenes of how this whole signature cocktail idea came to life. A while back we worked with Equal Parts Cocktail Company on an SEO strategy for their virtual cocktail events during the pandemic. We absolutely loved working with Simeon and we knew our audience would love this content too. After all, beverages are engrained through our brand already with our Tuesday Tips & Sips newsletter! So, we simply asked if he could create a personalized Duo beverage for us. He already knew our personality and along with a few additional questions around our beverage and drink preferences, he created the cocktail of our dreams!

Of course none of this could come to life without our brand photographer, Julie Greer Photography. And obviously, she too needed a personalized beverage. With the magic of her studio and a few amateur mixologists, we created our signature cocktails!

We know what you are thinking — “enough already, just give us the cocktail recipes!” We won’t keep you waiting any longer! Grab all the ingredients and directions below to make our signature cocktails all thanks to Equal Parts Cocktail Company! Cheers!

The Duo 75

French 75 & Herb Duo

Duo Collective Signature Cocktail

Cocktail Ingredients:

1.5 oz. gin

0.75 oz. lemon juice

0.75 oz. simple syrup

2 oz. dry sparkling wine

Fresh rosemary

Fresh thyme

We also love to use local when we can, so for this we tried Far North Spirits Solveig Gin (p.s. it was amazing!)

Cocktail Recipe Instructions:

Place two 2-inch sprigs of rosemary into a cocktail shaker and press firmly on them with the end of a muddler to release some of their essential oils. 

Add to the shaker three 2-inch sprigs of thyme along with gin, lemon juice, simple syrup and plenty of ice (about 1/2 to 2/3rds of the cup with ice cubes). 

Shake vigorously for 10-15 seconds to allow ice to further extract flavor from the herbs (this technique is called a royal shake – when the ice is used to extract flavor from a solid). 

Double strain (pour through a standard cocktail strainer AND a fine mesh strain to remove all herb fragments and ice) into a chilled champagne flute. Top with 2 oz. of a dry sparkling wine. 

Garnish with a duo of herbs – a sprig of rosemary nicely laced with a sprig of thyme – along with a small peel of lemon or grapefruit (either quarter sized and round, or a long narrow strip).

Recipe Twists & Variations:

Twist #1 – try toasting the rosemary sprigs over an open flame prior to placing them into the shaker – for a smokey variation.

Twist #2 – for the wine, try substituting a sparkling rosé

Picture Pom-fect

Pomegranate Mojito

Julie Greer Photography Signature Cocktail

Cocktail Ingredients:

1.5 oz. rum

0.75 oz. fresh lime juice

0.5 oz. simple syrup

1 oz. pomegranate juice

1 oz. club soda

Mint

Pomegranate arils

Cocktail Recipe Instructions:

Add to a cocktail shaker the rum, lime juice, simple syrup, and 8-10 plucked mint leaves along with plenty of ice (about 1/2 to 2/3rds of the cup with ice cubes).

Shake vigorously for 10-15 seconds to allow ice to further extract flavor from the herbs (this technique is called a royal shake – when the ice is used to extract flavor from a solid). 

Double strain (pour through a standard cocktail strainer AND a fine mesh strain to remove all herb fragments and ice) into a Collins glass (tall, narrow glass). Add the pomegranate juice and club soda, then fill glass with fresh ice cubes.

Garnish with a lovely bouquet of fresh mint sprigs and a few (or many) pomegranate arils. Straw optional & enjoy!

How To Work With Equal Parts Cocktail Company

There are so many ways you can work with Equal Parts Cocktail Company regardless of where you are located. So take a peek below and be sure to follow them on Instagram and obviously tell all your friends!

Cocktail Catering for Local Minnesotans

We specialize in signature craft cocktails, utilizing fresh, homemade ingredients – highlighting flavor profiles that will resonate with your personal style, palate and event day.

Virtual Cocktail Classes For Everyone

We offer a wide variety of virtual cocktail classes that can be customized to fit any event, with the added option to send cocktail kits to your guests!

Cheers Friends!