We can’t believe we are saying this…. This is the 200th episode of Duo On Air. And today also marks the launch week of SEO On Tap. So we have a super special offer for you.
200th Episode Giveaway:
- 1 winner of the full SEO On Tap Bundle
- (2) runner-up prizes of $200 off SEO On Tap or any Duo Service
- (2) winners of our newest offering… hand-drawn digital illustration package.
Enter by:
- Leaving a podcast review (screenshot it before you hit submit) and share it with us— email, Instagram DM
- And sharing the episode on IG Stories & tagging Duo Collective
And today, we’re celebrating this huge milestone by taking a walk down memory lane at our favorite episodes. Tune in!
#7 — Brand Strategy vs. Brand Design
In Episode #7, we talk about brand strategy (your why, who, and what you stand for) vs. brand design (how that strategy shows up visually.) We break down why you can’t skip straight to the pretty stuff.
It’s one of our favorite episodes of Duo on Air because it clears up one of the biggest misconceptions in branding. People always think “logo = brand,” and we love setting the record straight.
“This was such an early episode. Is it still relevant today?”
Yes! The strategy-before-design rule never goes out of style. In louder markets, clarity wins—not just pretty visuals.
#47 — Is It a Good Idea to Work With Your Best Friend?
We recorded this episode because our audience was asking us what it’s like to work together AND be friends. We talked about our honest story of building Duo together as best friends. We also address the fears people always ask us about: conflict, boundaries, and “will this ruin the friendship?”
We’re open about how we navigated the messy parts and why it actually made our business stronger.
This is the human side of Duo — the real-life stuff people connect with. We’re not pretending it’s perfect, and that honesty builds trust.
Our audience still loves this episode because more people are partnering up or craving connection in business. It’s proof that working with someone you love can work beautifully.
#73 — This One Thing Will Improve Your SEO This Year
This episode is all about backlinks: the simplest, highest-impact SEO move most people ignore. We explain what they are and how to earn them through real relationships (not sketchy hacks).
This episode makes SEO feel doable — not techy or overwhelming. It gives tons of practical ways to get backlinks, no matter your industry or comfort zone.
And yes, this one is still relevant, too. Backlinks are still one of Google’s biggest ranking signals. And for small businesses, it’s one of the cheapest, most scalable growth tactics.
#88 — How Many Marketing Channels Should You Use?
Maybe you’ve been wondering this yourself! In this episode, we tell our audience to stop trying to be everywhere. Start with one channel you can consistently and intentionally show up on.
It gives overwhelmed entrepreneurs permission to slow down, and it’s perfect for small teams who want strategy — not burnout.
It’s a perfect listen for today because marketing noise keeps getting louder. Authentic, focused presence always beats doing “everything.”
#102 — Website Pages You Didn’t Know You Needed
Curious? We chat about the overlooked SEO powerhouses: category pages, opt-ins, freebies, resource hubs — the pages that quietly boost traffic and structure.
These are simple wins that make a big difference. It helps people see their website as a living, evolving tool — not a one-and-done project.
Why is this episode still relevant? Search engines rely on structure and internal linking. And with competition rising, having strategic pages gives you a real edge.
Learn more about these unique web pages!
#129 — What Comes First: SEO or Branding?
Ah, the question we always get asked. Episode #129 is a practical decision guide for whether you need branding clarity first or if your business is ready for SEO.
Our audience and clients love it because it meets people where they are — budget, timing, and clarity. And it centers branding as the foundation, rather than chasing traffic for its own sake.
The truth? Most businesses eventually need both, especially if you’re rebranding. This episode helps you know which to prioritize right now.
Let us help you decide which one you need first.
#161 — The Biggest SEO Mistakes Small Biz Owners Make
In episode #161, we talked about the most common (and fixable!) SEO mistakes: unclear copy, missing links, outdated content, messy structure.
It cuts through the fluff and calls out the real issues hurting visibility. The episode includes practical fixes anyone can implement — no tech overwhelm.
And guess what? SEO fundamentals haven’t changed: clarity, structure, and fresh content still matter. Clean SEO now makes scaling easier later.
Are you making these mistakes?
#186 — Why SEO Is Less Complicated Today
Don’t believe us? SEO isn’t dead — outdated tactics are. Modern SEO is human-first: clarity, helpful content, and user experience.
This episode removes the fear around SEO and shows how accessible it really is. It encourages creators to focus on value rather than hacks.
It’s probably more relevant now, since search behavior keeps evolving (hello, AI + zero-click searches). What works today — clarity, quality, real value — is here to stay.
#171 — Why The Habit Advice You’ve Heard isn’t working
Alessia inspired us so much in her guest episode! She taught us that habit building isn’t about discipline or forcing routines — it’s about creating habits that actually fit your real life.
She breaks down why foundational habits (sleep, hydration, nourishment, rest) matter more than any “productivity hack.” The conversation reframes habits as flexible and supportive, rather than rigid or guilt-inducing.
Why it’s a favorite:
- It makes habit-building feel human and approachable — finally.
- It’s a refreshing shift away from hustle culture and the pressure to “do more.”
- It gives listeners permission to build habits that support their energy, not drain it.
Burnout and overwhelm are everywhere — sustainable habits matter now more than ever. Entrepreneurs and creatives need routines rooted in well-being, not perfection. And this approach works through every season of life because it adapts with you.
Listen to us chat with Alessia.
#92 — Navigating Stress and Success Through your Nervous System
This episode with Chelsea was so interesting, and we learned a ton! She teaches how our nervous system is the foundation of how we think, create, and lead. Stress and constant “on mode” drain your clarity and decision-making, and simple regulation tools help you stay grounded and practical as a business owner.
Why it’s a favorite:
- It centers you — not strategy — as the most essential part of your business.
- It debunks hustle culture and gives permission to slow down.
- It’s practical, human, and deeply relatable for every entrepreneur we know.
Stress and burnout aren’t going anywhere — tools to manage them matter more than ever. Regulated entrepreneurs make clearer decisions and build healthier businesses. In a noisy, fast-paced world, staying grounded is a true competitive advantage.
Hear Chelsea speak on this topic!
Thank You!
Podcasting has become such a joy for us. We absolutely love chatting and connecting with you all each week. Thank you for letting us become part of your routine and listening to us talk about SEO, branding, motherhood, entrepreneurship, and so much more.
We’re excited to continue serving you for another 200 episodes!
FAQs About Duo on Air Episodes
These ten episodes are our favorites! They give you a good look at how branding and SEO work together, while answering some common questions business owners have about both topics.
Sometimes we feel something in our hearts that we need to talk about. Other times, it aligns with a new launch, or it’s a hot industry topic. A lot of episodes come from our audience’s questions!
Celebrate with us!
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If you loved today’s episode of The Duo On Air Podcast, we’d love for you to leave a review on your favorite platform and hit subscribe for those new episodes dropping every Monday — it helps more small business owners find us (and let’s be honest, that’s good SEO ).
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts with over 20+ years of combined experience working with big brands. They are educators and co-founders of Duo Collective; a boutique organic marketing agency specializing in SEO, branding, and custom websites for women-led small businesses and creative entrepreneurs.
Ready to grow your visibility and become unforgettable?
Learn more or work with our team here.
To inquire about being a guest on Duo On Air, please fill out this application form.
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