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This topic can be a bit scary for many business owners. Why in the world would you ever rebrand your business if you already have all the tools you need? (So you may think!) Whether you began your entrepreneurship journey a year ago or five+ years ago, this topic might be relevant for you.
Before you dig into this episode of Duo On Air, we first want to clarify that rebranding isn’t always starting from ground zero. It can be something as simple as a refresh in your logo, colors or typography. And on the other hand, it could also be a total shift in your brand strategy, voice and tone. So which is it?
4 Signs That It Is Time To Rebrand Your Business
- Your brand is leaving you feeling uninspired.
- Your offerings have changed.
- Your brand has become confusing or overcomplicated.
- Fear is kicking in and you are afraid you’re getting lost in the sea of your competition.
If any of these 4 reasons made you pause and wonder, then go ahead and dig into the podcast episode, if you haven’t already. We will walk you through each of these reasons to rebrand your business and see if this solution is right for you.
If at all during this episode you were nodding your head and thinking “ugh, that sounds like me” don’t freak out and immediately start DIYing a new brand. However, do take a few minutes to sit down and make a list of what a rebrand might look like for you. Is it updated visuals or a deeper visual exploration since you currently only have a logo? Maybe your visuals are in a good spot but your mission and vision need work.
Having a clear idea can be one of the best first steps to starting a rebrand that will build trust and authenticity with your audience. Projects like these, when done right, can truly help your business and confidence grow quickly.
Finally, if you are completely lost, don’t worry. We are always here to help! Go ahead and contact us for a brand audit or the full rebrand packages.
If you liked today’s episode on The Duo On Air Marketing Podcast, don’t forget to leave us a review & subscribe!
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
To inquire about being a guest on Duo On Air, please fill out this application form.
And to submit a topic or a question for next week’s episode, send us a DM on Instagram! See you on Monday!
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