Rediscovering and Reviving Your Lost Passions in Business and Beyond


Reconnecting with Lost Passions with Tiffany from Cateeva Studio

In today’s fast-paced environment, it’s so easy to get caught in the cycle of our day jobs or even our own businesses. Letting our passions slide to the wayside. On this episode of Duo On Air, we dive deep into the art of rediscovering and nurturing those lost passions—whether they’re related to your main hustle or a delightful escape from it.

Join us (or read along) as we chat with our friend, Tiffany of Cateeva Studio, who’s brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the importance of seeking passions outside our primary work, and the fulfillment that comes from pursuing what truly lights us up. This is such a good episode, friend!

Whether you’re an entrepreneur yearning for a creative outlet or someone looking to reignite a lost love, this episode is a reminder that it’s never too late to chase your dreams and passions.

What You’ll Hear in This Episode

  • Many of us have lost touch with their passions just like you did. What advice would you give them to find their way back?
  • What tips do you have for understanding what to charge for your passion and understanding our worth?
  • Cateeva Studio isn’t your only job – how do you find the time to juggle a 9-5 and a successful side business? 
  • Starting a business centered around art can be challenging. How do you balance the business and creative aspects?

Why Do We Lose Our Passions— In our Business and Beyond?

It’s a peculiar thing, feeling distant from the things we once felt so much love for. Both in business and our personal lives, passions can sometimes dim. While many of us have felt that heart-fluttering excitement for our businesses, there are moments when that flame flickers. Similarly, those hobbies or activities that once brought so much joy outside of work might also feel distant. Why does this happen? Let’s dig into some reasons you might have rediscovered lost passions, both professionally and personally.

It’s incredibly frustrating when you want so badly to be invested and excited about your business, but you just aren’t feeling it. We’ve had seasons in our business where we feel like that. We all see the shiny, glamorous sides of business on Instagram, but hardly ever the difficult sides (and there’s a lot). 

Lost Passions In the Business Realm:

  1. Burnout: We’ve all heard of it. We’ve likely all experienced it, but it still sneaks up on us. It’s not surprising that this intense hustle can lead to feeling drained and losing that initial spark.
  2. Money Pressures: Money pressures, like cash flow struggles, debt, or the relentless pursuit of profits, can be a major downer, leaving you feeling less than passionate. (Episode 33 and Episode 50 might help you get back on track!)
  3. Feeling Stagnant: If your business isn’t growing as fast as you’d like or if it’s feeling stagnant, it’s natural to start questioning why you started your business in the first place.
  4. Getting Stuck in the Day-to-Day: Doing the same old, same old can make your work feel uninspiring. You started your business to do something you LOVE! Why does it feel like you’re always doing things you hate?
  5. Feeling Alone: If you’re not getting the support you need from your loved ones or your team, it can make you feel isolated and disheartened in your business.
  6. The Sting of Failure: Entrepreneurship often comes with rejection and failures, which can be a tough blow to your confidence and enthusiasm.
  7. Balance Struggles: A poor work-life balance can leave you feeling tired and detached from your business. Neglecting your personal life can strain relationships and passion.

Lost Passions on the Personal Side:

  1. Neglect: Sometimes, we get so engrossed in our professional lives or running our own business (guilty!) that personal hobbies and passions take a backseat.
  2. Evolution of Interests: As we grow, our interests can change, making once-loved activities feel out of sync with our current selves. And this is okay— maybe it’s time to try something new!
  3. Life’s Demands: Responsibilities, be it familial or otherwise, might overshadow the time we once dedicated to our personal pursuits.

But here’s the silver lining: every ebb has a flow. The beauty of passions is their resilience. Whether it’s reigniting the love for your business or rekindling a personal hobby, the journey back is filled with self-discovery and rejuvenation. Let’s explore how to find those lost passions and make them shine brighter than ever!

9 Tips to Reignite Lost Passions

Feeling a little distant from the things you once loved? Whether it’s a cherished personal hobby or the business you built from scratch, reigniting that flame is possible. Everyone faces this feeling at some point, whether in their personal life, business, or both. Here’s how to rekindle those lost passions in both realms:

  1. Reflect on the Beginning: Remember those initial moments? The first time you picked up that paintbrush or penned down your business idea. Dive back into the ‘why’ to reignite your purpose.
  2. Set Fresh Goals: When was the last time you challenged yourself? Be it in business or a personal hobby, set a new target that excites and pushes you forward.
  3. Seek Inspiration: Explore books, documentaries, conferences or even podcasts. For personal passions, immerse yourself in culture, nature, or communities that share your interest.
  4. Engage with a Community: Join clubs, digital directories, attend workshops, or network with peers. For hobbies, this could be joining a club or group dedicated to your passion. Sharing experiences often rejuvenates passion.
  5. Innovate and Play: Change things up! Introduce new methods or products in your business or experiment with a fresh approach to your personal hobby.
  6. Personal Growth: Prioritize self-development. Attend workshops or classes related to your passion or business. Discovering new facets can reignite interest.
  7. Welcome Change: Stagnation is often the passion killer. Embrace new techniques, technologies, or even perspectives.
  8. Prioritize Self-care: If you’re exhausted you can’t be passionate. Ensure you’re mentally and emotionally in a space to enjoy both your work and personal pursuits. Including your physical health and wellness, especially as an entrepreneur.
  9. Reconnect: If it’s a business, get in touch with your customers or clients. For personal passions, reconnect with why you loved it: the joy, the peace, or even the challenges.

Above all, remember that both life and business are full of ups and downs. The journey is all about rediscovering and reigniting the sparks along the way. You’re not alone in this, and you have what it takes to find your lost passion once more!

Meet Tiffany from Cateeva Studio

Hello, my name is Tiffany Tucker Boyd, and I am a self-taught artist based in the Bay Area by way of Los Angeles, California. Art is my first love. As a creative, I enjoy exploring various mediums – from painting to sketching and of course, digital illustration. As the daughter of a Belizean mother and a NOLA/Los Angeles-raised father, I love to create art that reflects Black culture. I draw inspiration from my community, fashion, music, and nature. You can find my art prints and other collections for purchase by visiting As someone who lost sight of her first love (Art) and found it again, Cateeva Studio was born to inspire other women to pick up where their passion left off.

Visit her website.

See her work on Instagram.

Rediscovering and Reviving Your Lost Passions in Business and Beyond

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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective or to inquire about working with our team, head over to 

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