Search engine optimization is one of the most effective ways to grow your business, increase your traffic, and in turn, make more revenue. (Let’s be honest—we know that’s pretty high up on your to-do list for your biz.) Scroll through our latest blog posts all about SEO for beginners to learn how to optimize your site and strategies!
If you’ve ever been convinced that paid ads are the only way to get a steady flow of clients, you’re not alone. The Therapy Group was running paid ads for months, and they worked… until they didn’t. Because that’s how paid ads work. The second you stop paying, you stop showing up. So they came […]

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We love nothing more than when we can share a story about how hard work pays off, especially when it comes to SEO. So let us share this story about a local Minnesota painting company. But first, it’s time for a little pep talk. Because a lot of times we look for SEO shortcuts to […]

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This is Abbey’s first time recording since having little baby Hartley—her third boy, and her house is anything but quiet. Don’t worry—she’s been having tons of time snuggling, and has also been working on something pretty awesome. Before we jump into this, we want to let you know that the doors to SEO On Tap, […]

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Today, we’re building an SEO strategy that actually supports your bottom line. A lot of times, business owners think about an SEO strategy as, “I want to show up on the first page of Google for this keyword.” That is literally what every client says. And then my question is, “What do you think that […]

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We talked a lot about citations back in Episode #209, but today, we want to zoom in on something a little more specific — local citations, local SEO strategies, and Google Business Profiles. Because if you serve a local audience — whether you’re a photographer, therapist, painter, contractor, dentist, or really any business that serves […]

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We want to talk about something that has been coming up a lot lately in the SEO world—how do you get AI tools to mention you or your business? Because right now, when someone searches for something in tools like ChatGPT, Perplexity, or even Google’s AI Overviews, instead of just showing a list of websites […]

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Your go-to digital marketing team of two. We’re organic-marketing-obsessed, from the midwest, and specialize in the three things that grow businesses best: SEO, social media, and brand design.
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