Not sure about you, but we need to be better at planning our launches so we don’t decide January 5 sounds like a great time to launch SEO on Tap and it’s totally fine that we have to do a ton of work over Christmas break when the entire household gets sick (definitely not speaking from experience đ )
So when Dolly DeLong Education, launch strategist extraordinaire, reached out to us for more strategic branding, we were so excited to dive into her business!
Who is Dolly DeLong Education?
Dolly DeLong Education is a heart-led education brand built for creatives who crave clarity, structure, and sustainable growth. Founded by Dolly DeLong, a family photographer turned launch strategist and educator, this brand serves two aligned audiences: family photographers seeking consistent marketing systems and small business owners looking for high-touch launch strategy support.
Based in Nashville, Tennessee, Dollyâs work is deeply rooted in faith, strategy, and real-life experience. She brings a calm, grounded approach to backend systems, marketing workflows, and launch planning, helping creatives move forward with confidence instead of chaos.
The Branding Challenge
Before working together, Dolly felt disconnected from her brand. Her visuals didnât reflect the depth of her strategy, her heart for service, or the clarity she brings to her clients behind the scenes.
With multiple offers, audiences, and platforms, her brand felt scattered and unclear. She knew exactly how to support her clients, but her branding wasnât doing the heavy lifting it needed to. She wanted a brand that felt grounded and professional while still being warm, faith-rooted, and approachable.
The challenge wasnât just about making things look better â it was about creating a cohesive visual identity that could grow with her business and clearly communicate her role as a trusted guide and strategist.
The Solution: Strategic Branding + Design
Dolly selected our Brand Creation Package, giving us the space to go deep with both strategy and design. We began by clarifying her positioning, audiences, and long-term vision so the brand could support where sheâs headed â not just where sheâs been.
From there, we built a visual identity rooted in calm confidence. Soft florals, thoughtful typography, and a warm, earthy color palette were intentionally chosen to reflect trust, faith, and clarity. The design balances elegance with approachability, helping her audience feel both supported and capable.
Every design choice was made to help her audience feel less overwhelmed and more equipped â visually reinforcing the experience Dolly provides through her education and services.
What We Built
For Dolly DeLong Education, we created a full, cohesive brand system designed to support education, content, and long-term growth.
Brand Deliverables Included:
- Primary logo with elegant serif typography
- Secondary logos and submarks for flexible use
- Custom illustrated floral elements inspired by vintage botanicals
- Soft, layered brand patterns for digital and print use
- A grounded, earthy color palette with warm neutrals and muted florals
- Custom brand icons for education, content, and marketing touchpoints
- A comprehensive brand style guide for confident implementation
The illustrated florals bring a timeless, nurturing feel to the brand, while the structured typography reinforces Dollyâs strategic expertise. Together, they create a brand that feels both supportive and steady â exactly what her audience needs.
The Result: Confidence & Clarity
The final brand gives Dolly the clarity and confidence she was searching for. Her visuals now match the depth of her strategy and the heart behind her work.
With a strategic branding system in place, Dolly can show up consistently across her website, podcast, membership, and content platforms â all while feeling aligned and grounded in her messaging.
Her brand now clearly positions her as a trusted educator and strategist, helping creatives feel less behind and more empowered in their businesses.
Behind the Scenes: Our Favorite Details
One of our favorite parts of this project was creating the custom floral illustrations used throughout the brand. These elements added warmth, softness, and a sense of care that perfectly reflects Dollyâs teaching style and values.
Each illustration was thoughtfully placed to support her content without overwhelming it, creating a brand that feels peaceful, intentional, and deeply personal. This attention to detail is what transforms a brand from âprettyâ to purposeful.
Visit the Brand New Website!
Ready to explore the full brand in action? Visit Dolly DeLong Educationâs website to see how her new branding supports her education platform and services.
Are You Ready to Build Your Brand?
If your brand looks good but doesnât feel right anymore, it might be time to rediscover who youâve become.
At Duo Collective, we help business owners create brands that donât just turn headsâ they tell stories, spark emotion, and bring alignment back to your business.
Letâs build a brand that finally feels like you.
More From The Duo
Sign Up for Tuesday Confetti Drop Newsletter
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in helping your brands get seen and found online. We build memorable brands, strategy-first websites and strong SEO strategies that get small business owners and creative entrepreneurs, like you, found.
If you haven’t met us yet, pop over to the podcast. It’s the next best thing to hugging in person (yes us Midwesterns hug a lot)â it’s like joining us for a cup of coffee. đ
+ show Comments
- Hide Comments
add a comment