Instagram Reels vs Posts: Which Should You Focus On?


Duo On Air Marketing Podcast

“Are Instagram reels better than static posts on Instagram?” or “What’s the point of static posts if the algorithm is favoring reels?” These are two questions we get all the time. And we totally understand why. Because brands are scrambling for reach as the Instagram algorithm evolves. And entrepreneurs don’t know when to prioritize Instagram reels vs posts in their busy schedules.

Let’s start with the differences between Instagram reels and posts

Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. Each video contains quick, digestible content that encourages the user to rewatch, save or share. Reels help to reach new audiences in a unique way, raise brand awareness and attract new followers. Many, including us, say that this is one of the most important ways to grow on Instagram.

Instagram Posts are static images or content posts that reach more of your current audience and connect with them through your imagery or content. These in-feed posts are still very important because of this. Your audience follows you for a reason, so if you were to completely ignore them by only posting reels you may start to lose your core followers because your content is no longer relevant to the information they were craving.

These are the two types of Instagram content you need to grow in an authentic and organic way.

What is the most engaging type of Instagram posts?

Did you know that carousels are one of the most engaging types of content for brands. Carousel posts (like this) can be an easy way to share value with your audience quickly and efficiently. These posts also give your audience a form content that is easily shareable and save worthy. Saves are so often overlooked, but they are key way the algorithm knows if your content should reach more people. Stop focusing on likes and start thinking about saves and shares.

Has the Instagram algorithm changed recently?

Guess what, it’s always going to change… and we aren’t going to have all the answers! That might not be the answer you want, but it’s a truthful one! But here is everything you need to know and understand about the algorithm we all love to hate.

The goal of the Instagram algorithm is to keep you and everyone else on the platform. The more people consume the content the more they can bring in money for advertisements. So how do you get people to stay engaged on the platform longer? You create content that people actually care about. That’s it. It doesn’t just mean video. It also means that static feed posts can create engagement with a simply captivating caption. 

The key to growing on Instagram is simple…

If you want the algorithm to like your content, you need to create content worthy of likes, shares, comments and saves. it’s not just about video impressions. It’s about mixing up your content and serving your audience with posts they actually care about.

When Should You Share Static Posts?

In-feed posts or static posts are ideal for your pre-planned, polished content that you want to serve your current audience. Here are a few examples:

  • If you are a product business; high-quality photos, UGC and testimonials with multiple angles of your product. Or peek at a service business example here.
  • Educational content that needs to be broken into easier digestible chunks. Example here.
  • Posts and conversations that drive discussion in your industry. Example here.
  • Upcoming offers and sales that need to be remembered. Example here.
  • Blog posts, podcasts and other repurposed content. Example here.

When Should You Post Instagram Reels

Unlike static posts, Instagram reels are perfect for unpolished, authentic content and for attracting non-followers. Your creativity and personality should shine in your reels. But the most important thing, is to make sure you have fun stop overthinking it.

One of the best ways to do this, is by setting aside an Instagram reels day. This is where we batch our reel content for the entire month, in a single day. By doing this, our reels get more fun, creative and we really open up. We start to feel more comfortable in front of the camera and create content our audience loves.

We have dozens of reel ideas you can dig into. Plus more ideas where you don’t have to show your face. The important thing to remember when batching your reels is to focus on creating content your audience craves. So don’t forget to peek at your Instagram analytics each month to see what’s working.

In summary, what should I post on Instagram?

Let’s get back to the question at hand; Instagram reels vs posts? The answer is both. You need both reels and posts to grow an authentic following on Instagram. Rather than focusing on the type of post, focus on your strategy pillars. Focus on the content you want to share first and then determine the best way to deliver it. And if you are struggling to create a strategy for yourself, you know where to find us!

P.S. Don’t forget about the importance of your Instagram bio! Your Instagram bio is like your digital business card. You only have a few seconds to grab someone’s attention, so make it count with these four tips to create the best Instagram profile bio for your business!

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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to 

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