We’re bringing back one of our most-loved episodes — and this time, we came with a gift to help you identify your brand voice and generate multiple brand tagline ideas until you find the one that perfectly captures your brand.
We’re basically giving you the secret sauce to create an unforgettable tagline for your brand.
Ever notice how certain brand taglines just stick in your brain? Like Nike’s Just Do It or Apple’s Think Different?
That’s not an accident—it’s science.
Many small businesses overlook taglines, but they’re a powerful tool for branding!
We’re gonna walk you through exactly what a tagline is and why some are more memorable than others. Then, we’ll teach you how you can craft your own tagline AND give you a free tool to help you brainstorm!
First, What is a Brand Tagline?
Brand taglines are short, catchy phrases representing your brand’s mission, values, or unique positioning. The phrase is meant to stick in people’s minds and connect with them instantly.
It’s different from a slogan, which is often designed for a specific marketing campaign, like a product launch, promotion, or temporary initiative. It appears in commercials, ads, and billboards but usually isn’t meant to last forever.
A tagline, on the other hand, is long-term and represents a brand’s core essence. It’s crafted to create a lasting association in the consumer’s mind and remains consistent across branding efforts.
A great tagline helps:
- Make your brand memorable (so you stand out).
- Tell people what you’re about in an instant.
- Create emotional connections (people remember how you make them feel!).
Bottom Line: A tagline defines the brand as a whole, while a slogan is tied to a specific moment in time for marketing.
The Science Behind Memorable Brand Taglines and Why They Stick
Some taglines are catchy, and others are totally forgettable. Why? Three psychological factors make a tagline stick in your brain.
1. Repetition and Simplicity
Our brains remember short, clear phrases better. If your tagline is a sentence, it’ll be much harder for people to remember.
And that’s not even a tagline! Quick, catchy, and short brand taglines are best.
2. Emotion and Storytelling
A tagline should make people feel something. It’s not just a phrase that relates to your business. It should evoke a feeling in your audience.
3. Rhythm, Rhyme, and Alliteration
These patterns make things easier to recall. The best example we can think of is “Every kiss begins with Kay.” It’s catchy and has that rhythm, making it easy to turn into a jingle (that always gets stuck in our heads.)
Do You Know These Popular Brand Tagline Examples?
Court quizzed Abbey to see if she can identify some big brands and their iconic taglines 🙂 Here are some examples of brand taglines. Can you guess the company it’s tied to?
- I’m lovin’ it.
- Red Bull gives you wiiiiiings. (did you just sing it in your head like we did?)
- Finger lickin’ good.
- Like a good neighbor, State Farm is there.
- Belong anywhere.
- The Quicker Picker Upper
- Eat Fresh
- America runs on Dunkin’
- Taste the rainbow.
- Let’s go places.
- Designed to be deleted.
How’d ya do? Go ahead and Google them to find the answers!
Nike Example
Nike’s Just Do It tagline is something we all know and remember. Why?
- Short, punchy, and structured with rhythm – just three words, yet incredibly powerful.
- Creates an emotional response – It taps into motivation and self-doubt, pushing people to take action. The phrase is universal, resonating with athletes and everyday individuals alike.
- Cultural impact – It’s more than a tagline; it’s a mindset. The campaign featured real athletes overcoming obstacles, making it deeply inspiring and relatable.
These brands didn’t just think these taglines were cute and fun. They use science and psychology to think about what would stick with their audience.
Brand taglines can put you above your competitors when people remember your brand tagline over someone else’s.
3 Ways to Craft Your Own Brand Tagline
Now that we know what makes a brand tagline great, let’s talk about how you can create your own! We’ll use us as an example of how you can craft your own tagline.
Our Tagline: Let’s Duo This
Our tagline works for our business because it’s playful and embodies our brand’s personality. We love being a little goofy, and that shows in our brand.
It connects to our brand name directly, making it memorable and on-brand. It also has a call-to-action feel, encouraging people to take the next step with us.
These are three ways you can develop your own brand taglines!
Approach #1: Wordplay and Puns
Court came up with ‘Let’s Duo This,’ which fits perfectly with our brand. It has the same energy as our brand tone and voice. It has a dual meaning (pun intended!) and is the perfect sign-off when someone inquires about working with us.
Start with a keyword or concept from your brand and explore puns or playful phrases.
- Do you already say something a lot?
- Would it (or a variation of it) work as a brand tagline?
Approach #2: Use Your I Help Statement
Your ‘I Help’ statement depicts the essence of what you do in the quickest way possible. It answers that question people love to ask, “So, what do you do?”
How can you play on this statement? If it’s, “We help women-led businesses thrive by making them seen and memorable,” your brand tagline could be something about being seen and memorable.
Approach #3: Lean Into Your Brand Personality
Lean into your voice and personality from your brand strategy. Find a tagline that captures your brand’s energy and vibe—whether that’s bold, relaxed, or sophisticated. It should feel as a part of your brand as your logo!
Tagline Testing Tips
Have a brand tagline draft ready to go? Make sure it works for your brand by following these tips:
- Say it out loud → Does it sound good?
- Ask others → What do they remember 5 minutes later?
- Test it on social media → See what gets the best reaction!
FREE Brand Tagline Prompt Builder
Ready for your free gift?! We built you a free Claude skill, the Tagline Prompt Builder and honestly, we’re a little obsessed with it.
It walks you through brand questions step by step to help you identify your brand voice, generate multiple custom tagline ideas, and refine them until you land on the one that makes you go “yes, THAT’S it.”
And the best part? It takes about 60 seconds to set up.
But here’s what makes this skill really special — it’s not just for your main brand. This thing is built for every season of your business:
- Launching a new offer, course, or product
- Planning a holiday or Black Friday campaign
- Starting a podcast, newsletter, or YouTube channel
- Rebranding or niching down
- Brand designers & strategists — use it for every single client onboarding
If you’ve ever stared at a blank page trying to find the words that actually capture your brand, this is for you. And if you think your tagline is fine but not great — this is also for you.
Grab the free Tagline Prompt Builder!
What Will Your Tagline Be?
Alright, do you remember the three things that make great brand taglines? Memorable, clear, and emotionally impactful. Get creative and have fun with it!
Share yours with us! DM us or tag @Duo.Collective on Instagram. We’d LOVE to see what you come up with!
Get the Scoop on Brand Taglines!
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts with over 20+ years of combined experience working with big brands. They are educators and co-founders of Duo Collective; a boutique organic marketing agency specializing in SEO, branding, and custom websites for women-led small businesses and creative entrepreneurs.
Ready to grow your visibility and become unforgettable?
Learn more or work with our team here.
To inquire about being a guest on Duo On Air, please fill out this application form.
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