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Do you struggle to generate new leads for your business? Or, on the flip side, do you have too many leads to keep up with?! Finding new leads is vital to the success of any business, which is why we brought Amanda from Community Catalyst on the pod this week!
Community Catalyst is a lead gen and sales agency that specializes in helping coaches and online service providers activate their audience and connect with dream clients who are ready to take action.
When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right?
Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend.
What You Can Expect From This Episode
- Who are the typical types of clients and businesses you work with, and what do you do for them?
- What are some of your best tips if anyone is in a slower season of business?
- What is the best thing you can do to scale your business while maintaining your sanity if you have a hard time keeping up with the number of leads?
- Where are some of your favorite places to start conversations / connect with your ideal audience?
- What’s your advice on how and when it’s right to connect with a cold audience?
- What’s your opinion on automation vs. real-human interaction?
3 Unique Tips to Generate New Leads
1. Audit Your Current Audience
One of the first things Amanda does when working with a new client is audit their current audience. If they have an email list, she will go through each contact and reach out to them on Instagram. The purpose is to connect with them on multiple platforms and re-engage in a new way if they are interacting with your emails.
2. Connect with Old Leads
Another way to find “new” leads is to go through your old leads list and reconnect with them! Digging through old leads might turn up a few that you missed or slipped through the cracks. One thing that happens often to entrepreneurs is hearing, “I’m not ready for your services right now.” So when you’re auditing your leads however many months later, those people might be ready for your services!
3. Upsell Current Clients
A super obvious tip (that we often forget about!) is to upsell your current clients! Sometimes you don’t realize how long you’ve worked with someone; your pricing, packages, or services list may have changed since you first signed with them. Being ingrained in their business gives you insight into how you could help grow their business even more!
A lot of people forget to think about what you already have in terms of leads! Even if you have a small audience, you have people you can talk to. Since you already have some sort of relationship with them (old lead, email list, Instagram follower, etc.), it doesn’t feel as icky as reaching out to a cold prospect. Use what you have!
Finding new leads isn’t impossible. Start with your current audience and see what that gets you! If you feel you need additional support in this area, reach out to Amanda and her team! They’ll flood your inbox with leads like you always imagined 😉
Meet Amanda from Community Catalyst
Amanda Rumball a Sales Strategist that works with online coaches and service providers. Amanda helps her clients generate more online leads and sales their online businesses. Amanda is a mother of 2 little girls, has been married for 15 years, and has a slight coffee addiction.
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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