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We love it when we get to bring new topics to the pod. Today, we are talking about all things style and how you can market yourself through fashion.
Now if you’re thinking, “Well Abbey, I typically roll up to my laptop in my slippers, leggings, and a comfy sweatshirt… how on earth will this episode apply to me,” it will my friend. I promise.
We talk about fashion basics, circular fashion, and the power of buying quality, used pieces. We also touch on the importance of living your brand values especially when it comes to sustainability and zero waste. Something we never even thought of as brand experts and marketers! We loved learning easy ways to market yourself through fashion.
Get ready to download some new shopping apps and discover a new way to find your next brand photoshoot outfit!
What you’ll hear in this episode
- Can you share a bit about your journey into the fashion resale world and what ignited your passion for style?
- When we think of “clothing” and “branding” we often think of our brand colors and personalities, but how can our clothing choices go deeper?
- Why is it crucial for entrepreneurs and business owners to consider their personal style as part of their branding?
- You mentioned studies showing the impact of what we wear on our emotional happiness and professional outcomes. Can you dive deeper into that?
- What advice do you have on maintaining a sense of style without ever stepping into an office?
- Can you share a quick style tip or trick that entrepreneurs can implement to boost their confidence and brand appeal?
What is Circular Fashion?
Emily describes circular fashion as the never-ending journey of a garment. Every garment goes through this journey and makes it unique. This can include:
- How it’s designed
- How it’s produced
- Materials used
- How it’s distributed
- How it’s shipped
- How it’s worn
- What happens after it’s worn (donated, resold, upcycled, etc.)
New fashion is new clothing items created to be sold. It’s one of the largest contributors to greenhouse gas emissions in the world. More than global shipping and flights combined! 😮
We are bombarded with clothing ads every day, and this is considered new fashion. It’s convincing you to buy new clothes. Think of all the Instagram ads and emails you received in the last few months promoting fall and winter clothing. This is promoting new fashion because you’re purchasing the item new.
Circular fashion is purchasing and wearing clothing items deeper in its lifecycle journey. How do we extend the life cycle of a garment? How do we thoughtfully design, source, produce, distribute, and recycle the pieces we’re wearing? Circular fashion is getting more attention in the fashion space and environmental community because we’re realizing we can’t endlessly produce new items. It’s terrible for the environment, and it’s impractical. Instead, we need to learn how to buy secondhand and resist the temptation to buy new.
Style Tips For Entrepreneurs
We know it’s tempting to roll into your home office in sweats with your hair in a bun and no makeup. And hey, we have those days, too! But there should be a balance. Studies show that you feel more confident and productive when you dress up to work, even from home. Dressing up positively impacts your focus and performance at work. Wear something that makes you feel confident and successful.
Emily always recommends wearing a good pair of shoes. Yes, even if you work from home! You’re (literally) stepping into who you want to be and what you want to achieve.
It’s all about putting yourself in the right mindset to achieve your business goals. Find clothing and shoes that give you the foundation you want. You’ll be amazed at the results you see by learning how to market yourself through fashion. Now, if you’ll excuse us, we’re going to dig out those heels from our agency days and step into our boss-babe roles!
About Emily from The Resale Stylist
Emily’s goal is to dispel myths around secondhand and make resale less daunting for consumers to incorporate into their lives. Shopping secondhand isn’t just practical from a sustainability perspective – it makes sense from a quality and personal economic perspective, too.
As resale marketplaces and brand resale programs grow (there are over 120 brands and designers with their own resale programs!), consumers have more options than ever before for quality resale – but it can be totally overwhelming to figure out which options are right for you, your goals, and your lifestyle. Emily works with clients 1:1 to help individuals confidently and responsibly buy and/or sell across the resale world.
When not engrossed in style and resale, Emily spends a lot of time in tech and writing. With a background in journalism and product management, she regularly consults with tech companies on content strategy, execution, and product marketing tactics.
Emily lives in Colorado with her husband and two dogs. She loves the outdoors, sports, and travel.
Links Mentioned in This Episode:
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective or to inquire about working with our team, head over to www.duocollective.com.
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