Whether you are a product or a service based business, you’ve most likely asked yourself this question at some point in time; “how can I get more clients or customers for my business?” Oftentimes, we turn to well-known tactics like social media or email marketing. But have you ever considered that SEO – search engine optimization – can be a successful method to getting more clients?
We actually do a happy dance every time a client finds us on Google. Search engines will forever (probably) be the source our future clients and customers will turn to when they are looking for an answer to their problems. So, how do we make sure our business is served to them on Google as the solution? By implementing some simple SEO strategies into our website and online content.
Here are 6 ways to get more clients through SEO strategies:
Keywords are the magnet that matches you with real humans who are searching for your service or offerings. Therefore, every piece of content you develop online should be infused with keywords. There are two types of keywords: short tail and long tail keywords. Long tail keywords are going to be extremely important when creating content you want to rank for. In short, the more content you create leveraging keywords, the more opportunities you have for someone to find you online. You can’t get more clients without first increasing your website traffic.
Naturally, keywords lead us to content creation. It’s important to not just choose trending keywords in your industry, but instead create content your audience is actually craving. Content your audience is searching for. This comes down to understanding who your audience is. Rather than assuming what your audience wants to hear, we recommend you ask them. Poll your social media followers, current or past clients and anyone else who might meet the criteria of your desired audience. Once you know more about the content you want to create, you can then start searching for the right keywords.
3. Google My Business
Calling all local businesses! Google My Business is a must have tool you need in your arsenal. There are so many amazing Google tools for entrepreneurs and this is easily one of our favorites when it comes to getting more local clients. Here you can display crucial business information like your website, social handles, contact information, hours of operation, FAQs and even customer reviews and testimonials (which we will discuss more next). Just like your website, this profile is another space where you can infuse keywords to increase your local ranking opportunities.
Customer reviews and testimonials are the most powerful proof of concept you can have for your business. Did you know that 78% of consumers trust online reviews as much as recommendations from friends and family? Or that 15% of users don’t trust companies without reviews? ByAnd, did you know that Google has a trust component to its algorithm? keeping a consistent stream of reviews coming in, and responding to those reviews, you are telling Google that you are an active business. If Google knows you are active you will be crawled more frequently. Therefore, reviews can be a super powerful local SEO tool to get more clients. Google might just rank you higher than a larger competitor due to your proximity to that person searching.
5. On Page SEO
The term, on page SEO basically means optimizing individual pages of your website for search engines. If you are not sure where to start, here are 5 easy ways to improve your website SEO. So why is this important when it comes to getting more clients? Because these indicators tell Google what your website is all about. If Google doesn’t know what services or products you offer, it won’t know when to suggest your business over another. If you want to outrank your competition, you need to ensure your on page SEO is golden.
6. Google Analytics
If you want to get more clients, you need to start with the insights. As mentioned above, driving traffic to your website starts with killer content. Seeing which content is performing best in Google Analytics can help inspire future content and increase traffic to your website. More traffic means more opportunities to bring in clients. Along with page performance, acquisition is another important metric to watch. Where are your clients coming from and what marketing tactics should you continue to invest your time into? Understanding these insights and analytics should be your foundation to growing your business and clientele.
You may have not even realized that some of these tactics were considered SEO strategies. You might have known that you need to keep up with customer reviews, but not why they are important for search engines like Google. Same goes with content marketing. You probably knew you needed a blog, but you might have not realized just how powerful it can be in driving traffic through carefully selected keywords. If you are ready to get more clients, then reframing your thought process around these SEO strategies will only make your business more powerful… ultimately allowing you to get more clients!
Are you ready to get serious about search engine optimization? We have a few do-it-yourself course options for you! Whether you want to dip your toes in the pool with an SEO crash course or dive head first into the ultimate beginners guide to SEO for creative entrepreneurs. These courses aim to make you an SEO expert for your business, even if you don’t know what the letters S.E.O stand for. 😃