Creating Sustainable Branded Swag with Print-on-Demand, with Go To Market Studio

Podcast

Go To Merch Studio and Branded Swag Guest on Duo On Air Podcast

We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House. We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about! 

Other than talking about our partnerships, we wanted to pick their brains on all things branded swag and print-on-demand. If you don’t know what print-on-demand is or if you don’t have any branded swag for your own business, then we are so excited for you to dig into this episode! 

What You Can Expect to Hear in this Episode

  • How do you work together to grow the business?
  • We love how you stated that you are “passionate about making merch beautiful and sustainable.” How do you bring in sustainability?
  • What is the importance of having branded merchandise for your business? Do you think every business needs it? 
  • What types of swag would you say is “in” right now for 2023?
  • What are some of your favorite clients / projects?

Print-on-Demand for Small Business Owners

Print-on-demand eliminates the need to order products in bulk. If you’ve ever tried to order a T-shirt, you’ve probably run into the problem where you need to order a minimum of 25 or 50. On top of that, you need to order the sizes too, so you’re estimating your future needs. You commit to it, the product is sent to you, then you have to store all the boxes. The worst part is you have to distribute it yourself! You might not even be happy with the product because you had to choose from pre-set designs that don’t quite fit your brand. It’s a very inefficient process.

Print-on-demand is efficient, flexible, and sustainable. You order exactly what you need, no more and no less. Go to Market Studio is an extension of their client’s brands by creating highly customized designs that they can print on physical products. It’s sustainable for the environment and the business. The client can order exactly what they want when they need it. 

Representing your brand through custom clothing is huge to brand awareness, identity, and recognition. Instead of representing Nike or NorthFace, you can wear something that represents your company on discovery calls, recorded videos, and on social media. The opportunity is there, you just have to take advantage of it!

If you’re interested in custom apparel, reach out to Go To Market Studios! They are so amazing at what they do, and you’re guaranteed to love what they create for you!

Meet Go To Market Studios

At Go To Market, our mission is to create beautiful and sustainable branded merchandise. The branded merchandise shops we design are exclusively print-on-demand, which means that there’s no inventory to manage (goodbye dusty merch closet) and no fulfillment (goodbye post office). The items we produce are fashion-forward, thoughtfully designed, and authentic to each brand. We make swag people want to keep in the long run. We offer merchandise consultations and full build-outs of merchandise shops.

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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com. 

To inquire about being a guest on Duo On Air, please fill out this application form. 

And to submit a topic or a question for next week’s episode, send us a DM on Instagram! See you on Monday!

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