What ‘Love Is Blind’ Can Teach You About Your Brand’s Strategy

Picture this: Your brand is sitting in one of those iconic pods on Love Is Blind. The wall is up, and your ideal customer is on the other side. You don’t have your brand colors, your logo, or your beautifully designed website to make a first impression. All you’ve got is your brand voice and personality to win them over. What would your brand say?

As we sat glued to the screen last week, watching Taylor and Daniel’s adorable connection unfold (seriously, they are the cutest!), it hit us—there’s a real connection between this dating show and brand strategy. Just like the contestants in the pods, your brand needs to charm its audience with words and personality alone.

So, the big question is: Would your brand get a “yes” at the end of the pods?

What Is a Brand Voice and Why Does It Matter?

So, what exactly is a brand voice? Imagine if your brand were a person—how would it sound? Would it be fun and flirty, calm and collected, or perhaps bold and adventurous? Your brand voice is how your brand “talks” to your audience, showing off its personality through words, tone, and style. It’s the consistent vibe your brand gives off, whether you’re sending an email, writing a blog post, or chatting on social media.

A strong brand voice isn’t just a nice-to-have—it’s an essential tool for building trust and connection with your audience. Just like on Love Is Blind, where contestants build connections through their personalities, your brand voice helps your ideal clients fall in love with your brand before they ever see what it looks like. It sets expectations and creates a sense of familiarity, building that all-important “know, like, and trust” factor.

If you’re just getting started, a great first step is to define your brand’s tone and personality. We’ve shared some simple steps to building your brand voice that can help you create a voice that feels authentic and aligns with your business goals.

The Love Is Blind Test: Would Your Brand Get a Proposal?

Ready to find out if your brand would get a “yes” in the pods? Take this quick test to see if your brand voice is charming enough to win over your dream audience—sight unseen!

1. Can Your Brand Hold a Conversation?

If your brand had only its voice to connect with your dream audience, would it:

• Share stories, spark curiosity, and make them lean in for more?
• Stick to generic small talk?

2. Does Your Brand Sound Like a Real Person?

When someone interacts with your brand through a podcast, blog post, or social media, do they feel like:

• They’re connecting with a real, relatable personality that feels genuine?
• They’re talking to a robot or reading a rehearsed script?

3. Is Your Brand Voice Consistent?

Whether it’s on your website, in an email, or during a live event, does your brand:

• Send mixed signals, confusing your audience about who you really are?
• Maintain a steady, recognizable voice that builds trust and familiarity?

4. Would Your Audience Say “I Do”?

If your dream client or customer could only hear your brand’s voice, would they:

• Be unsure about taking the next step?
• Be ready to commit because your brand feels like “the one”?

How to Make Your Brand Voice Irresistible (Even Blindfolded)

Now that you’ve put your brand through the Love Is Blind test, let’s make sure your brand voice is ready to charm your dreamy partner—without relying on visuals. Think of your brand voice as the contestant that stands out for all the right reasons, keeping your audience hanging on every word. Here’s how to make your brand voice irresistible:

Infuse Your Brand Voice with Personality

Just like the most memorable contestants in the pods, your brand voice needs a unique personality. Are you the charming storyteller, the witty comedian, or the heartfelt confidant? Find what makes your brand voice special and let that personality shine through in every interaction.

🔥 Hot Tip: Not sure what your brand’s personality is? Start by asking yourself how you want your audience to feel when they engage with your brand. Start here with our Simple Steps to Building Your Brand Voice.

Create a Consistent Experience

The key to building trust is consistency. Could you imagine walking into the pods with a different personality each time? Yikes! Your brand voice should sound the same on a podcast, in a social media caption, or during a live workshop. When your audience knows what to expect, it strengthens your brand’s reliability—like a contestant who stays true to their word in the pods.

🔥 Hot Tip: Consistency isn’t about being robotic. It’s about making sure your brand voice aligns with your visuals and overall brand strategy. If you’re wondering how strong your branding really is, give it a quick strength test!

Build Connection Through Authenticity

In the pods, contestants who are real and vulnerable build the deepest connections. Your brand voice should do the same. Authenticity isn’t about perfection—it’s about showing up as your true self and speaking to your audience like a trusted friend.

🔥 Hot Tip: Engage with your audience and adopt language they relate to and love. Listen to their feedback and let your brand voice reflect what truly matters to them while staying true to you.

Keep the Spark Alive

The best relationships aren’t built overnight—they take nurturing. Your brand voice should keep the conversation going, creating excitement and building anticipation. Just like Love Is Blind contestants keep their connections strong through thoughtful conversations, your brand voice can create a lasting bond with your audience.

So, how are you nurturing your audience?

• Tell Stories: Share behind-the-scenes moments, success stories, or your personal brand’s journey to build a deeper connection.
• Set Up Email Workflows: Automate thoughtful, personalized emails that keep your brand top of mind.
• Show Up Consistently: Be present on your favorite platforms, whether it’s through social media, podcasts, or your blog.

The Final Question: Will Your Brand Get a “Yes” in The Pods?

When it comes to your brand voice, imagine if your audience could only hear your brand—would they fall head over heels?

Building a brand voice that connects, nurtures, and builds anticipation isn’t just a “nice to have”—it’s a must. Your brand voice sets the tone for every interaction, building a relationship that goes beyond visuals.

So, what will your brand say in the pods? Will your audience lean in, captivated by every word?

If you’re not quite sure, or if your brand voice feels a little out of tune, we’d love to help. Whether you need a full rebrand or just a little fine-tuning, our branding and SEO strategies can make sure your brand is seen, heard, and unforgettable. Reach out to us—let’s make your brand the one they can’t stop talking about!