Just like all things in business, there are a few rotten eggs. When researching the basics of SEO or the best SEO strategies you might fall into a couple “easy” tips that seem like no brainers. Keep in mind that if something feels too easy or sneaky, it most likely is exactly that — a sneaky way to trick Google. At the end of the day, Google is smarter than all of us, and we simply cannot fool them.
In fact, there are names for the good and the ‘so-called’ bad SEO strategies. It’s called black hat vs. white hat strategies.
What is a Black Hat SEO Strategy?
A black hat SEO strategy is the practice against search engine guidelines, used to get a site ranking higher in search results.
See that italicized word above? In case you missed it, it’s ‘against guidelines’! Meaning these are strategies meant to break the rules set in place by search engines like Google. Being a rebel is fun sometimes, but not so fun when your business’ website is on the line.
What is a White Hat SEO Strategy?
On the other hand, a white hat SEO strategy is the opposite. It is approved search engine optimization tactics designed to increase a website’s position on a search engine results page (also commonly called an SERP).
Catch that other keyword there — approved! Meaning by following a few simple SEO strategies you can help your website be more easily found on search engines.
So let’s dig into the meat of this episode. Tune in to hear more about these seven SEO strategies that you should watch out for — in other words, your SEO Don’ts.
7 SEO Strategy Watch Outs
- Hiding text boxes
- Just adding keywords to a specific ‘bucket’ in your website without considering how to write effectively with them in mind.
- Keyword stuffing
- Buying backlinks — yep, just like followers, this is a big no-no.
- Not digging into SEO strategies when you choose your business, products and offerings names.
- Ignoring the importance of headline tags and only thinking of them as a design element
- Finally, creating poor quality content. In other words, writing just to write without any actual effort. This ultimately leads to no website traffic, low engagement and high bounce rates.
Tune in to see why if it sounds ‘too good to be true’ it probably is. If you liked today’s episode on The Duo On Air Marketing Podcast, don’t forget to leave us a review & subscribe!
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.