UX Strategy & SEO Website Design
embody health & performance
services:
A holistic wellness practice where physical therapy, functional wellness, and performance coaching come together under one philosophy: empowerment through understanding.
Brand Design
Holistic Physical Therapy Website Design
the style
A refined balance of professionalism and simplicity, never clinical and never performative. Clean layouts, intentional spacing, and thoughtful details come together to create an experience that feels calm, confident, and human.
Each element is designed to encourage focus and presence, reflecting Embody’s belief that true wellness isn’t about doing more — it’s about doing what matters, with purpose.
the icons
Simple, intentional, and symbolic. The icons used throughout Embody’s holistic wellness experience are designed to represent balance, connection, and infinite potential. Their clean, organic shapes echo the integration of Eastern and Western philosophies with subtle reminders that health is cyclical, adaptive, and always evolving.
Used sparingly, they support the experience without distracting from it, reinforcing the idea that wellness doesn’t need to be loud to be powerful.
A grounded, calming palette inspired by nature and movement. Each tone reflects an essential part of holistic wellness, from deep foundation and rooted strength to gentle movement, clarity, and expansion. Together, the colors create a sense of steadiness and trust, helping clients feel safe, supported, and open to the work of healing and growth.
This palette mirrors the rhythm of the Embody experience: grounded at its core, with space to breathe, adapt, and evolve.
the color story
Infinite Sky
Deep Foundation
Wellness Glow
Resilient Root
Grounded Grey
Gentle Movement
Mission
At Embody, we do things differently. We combine physical therapy, sports performance coaching, acupuncture and functional wellness to help you move better, feel stronger, and live with more capacity—not just for today, but for the long term.
Our approach is principle-based and relationship-driven. That means no symptom-chasing, no cookie-cutter protocols, and no rushing through appointments. Just real care that gets to the root, adapts with you, and actually works. Whether you're here to recover, rebuild, or optimize—we’re all in.
The goal of holistic wellness at Embody Health & Performance is to reconnect people to their bodies, not just to reduce pain, but to restore trust, resilience, and capacity.
This approach needed to feel aligned with the experience clients receive inside the clinic: thoughtful, principled, and deeply human. Wellness here isn’t about trends or quick fixes. It’s about building a strong foundation so individuals can move, live, and lead with confidence — now and for the long term.
the objective
As Embody Health & Performance evolved beyond traditional physical therapy into a deeply integrative, principle-driven wellness experience, the challenge became clear: holistic care was being misunderstood as either “alternative,” fragmented, or passive — when in reality, Embody’s work is grounded, disciplined, and performance-oriented.
We shaped a holistic wellness experience that feels intentional, empowering, and rooted in real human connection. One that honors the complexity of the body while giving clients clarity, confidence, and ownership over their health. The result is care that feels supportive yet challenging, expansive yet grounded — helping people move beyond symptom-chasing and into sustainable, embodied well-being.
challenge / solution
take a
peek
As a growing wellness practice, Embody needed a website that could expand alongside their services.
We designed flexible service page templates that support both user experience and SEO, allowing new offerings to be added seamlessly over time. This structure ensures each service has a clear purpose, strong search visibility, and an intuitive path for patients.
a moment for the ux
"When our website went live we were blown away by our client's responses to it. They described what they felt from it exactly as we described our vision to Duo. Duo Collective captured our business perfectly! Don't wait another day - hire them. Oh, and you'll have lots of laughs along the way because the women of Duo are beyond smart, witty, and fun!"
love from sara & chris
- 85% engagement rate on the Contact page, signaling strong intent + conversion
- 92% engagement rate on Physical Therapy service page (among the highest we’ve seen!)
- Growing search visibility reflecting a clear shift from the former Merz brand to Embody, reinforcing brand awareness and trust under the new name
a moment for the RESULTS
A rebrand is only successful if people actually make the switch... and the data shows they are.
Organic search has become the second highest traffic driver behind direct traffic, while delivering the highest engagement rate at 72%. This tells us users aren’t just finding the site, they’re staying, exploring, and taking action.
Want a brand as beautiful & intentional as this?
If you’re ready for a brand that not only looks stunning but feels like you, one that builds trust, turns heads, and creates connection from the first click to the final detail, we’d love to bring it to life! From strategy to visuals and everything in between, we’re here to craft a brand that’s built to grow with YOU.
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