UX Strategy & SEO Website Design
services:
Mother Moon Acupuncture is a holistic fertility and women’s health practice where ancient wisdom and modern care meet. Through acupuncture, functional wellness, and education, clients are supported with a philosophy rooted in understanding, agency, and long-term health.
Brand Design
mother moon
Holistic Fertility Acupuncture Website Design
the style
The visual brand of Mother Moon Acupuncture is rooted in calm confidence and quiet depth. It balances professionalism with softness. Clean layouts, generous white space, and subtle details create an experience that feels steady and inviting.
Everything is designed to support presence rather than overwhelm. The style invites clients to slow down, feel safe, and trust their bodies again — reinforcing the belief that true wellness is not about pushing harder, but about listening more closely and focusing on nurturing.
the icons
The crescent moon is the sole icon used throughout the Mother Moon brand. Chosen for its simplicity and symbolism, it represents cycles, intuition, and the quiet power of transformation.
Used sparingly and with intention, the crescent moon becomes a recognizable symbol of steadiness, reflection, and renewal.
A grounded, nature-inspired palette designed to evoke safety, clarity, and trust. Each tone reflects an essential aspect of the Mother Moon philosophy — from deep roots and stability to gentle movement and expansion. Together, the colors create a sense of calm reassurance. They support the emotional experience of care, helping clients feel held, regulated, and open to growth as they move through their healing journey.
the color story
Lunar
Ground
Herbal
Calm
Quiet
Growth
moonlight
Mission
At Mother Moon our clinic is dedicated exclusively to hormonal health and fertility care. We support individuals and couples who are trying to conceive by offering natural, holistic treatments that optimize fertility and restore balance to the body, mind and spirit.
The goal of Mother Moon Acupuncture is to reconnect people to their bodies — not just to reduce symptoms, but to restore trust, resilience, and capacity.
Every element of the brand needed to feel aligned with the care clients receive inside the clinic: thoughtful, cyclical, and deeply human. The objective was to create an experience that feels both nurturing and empowering, guiding clients toward clarity, confidence, and a renewed relationship with their health.
the objective
As Mother Moon Acupuncture evolved into a deeply integrative, fertility-focused wellness practice, a clear challenge emerged: holistic care was often misunderstood as passive, alternative, or unstructured — when in reality, the work is precise, evidence-informed, and intentionally designed.
The solution was to create a brand experience that communicates both softness and strength. One that honors complexity without confusion, and care without dilution. The result is a visual and verbal identity that feels supportive yet confident, expansive yet grounded — positioning Mother Moon as a place where clients move beyond symptom-chasing and into embodied, sustainable wellness.
challenge / solution
take a
peek
This site was designed around how patients search, not how wellness services are traditionally listed.
By organizing acupuncture services by condition and life stage, we created a navigation experience that feels intuitive, supportive, and easy to explore, while also unlocking strong SEO opportunities for each individual service.
a moment for the ux
"I want to begin with a heartfelt thank you to Courtney from Duo Collective for creating a space that truly feels like Mother Moon. Her peaceful design style beautifully captures the grounded and healing mood of our clinic, and her attention to detail made every part of this process feel thoughtful and intentional. A very special thank you as well to Abbey and the entire Duo team for bringing this vision to life with such care. Your talent and collaboration made this project feel seamless, supportive, and inspiring. If you are seeking meaningful branding, website design, or SEO support, I highly recommend Duo Collective."
love from meghan
- Early organic traffic is driven by local, service-based searches, not just branded terms
- Service pages are emerging as key entry points, validating the problem-led navigation strategy
a moment for the RESULTS
Less than two months after launch, search visibility is already shifting toward high-intent, local discovery. The site is being found through fertility- and acupuncture-related searches, signaling early traction with the exact audience we want to reach.
Want a brand as beautiful & intentional as this?
If you’re ready for a brand that not only looks stunning but feels like you, one that builds trust, turns heads, and creates connection from the first click to the final detail, we’d love to bring it to life! From strategy to visuals and everything in between, we’re here to craft a brand that’s built to grow with YOU.
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