UX Strategy & SEO Website Design
dwd travel
services:
A brand where love stories and family adventures meet effortless luxury. From dreamy destination weddings to joy-filled getaways with your favorite people, this brand brings warmth, elegance, and just the right amount of fun to every unforgettable escape.
Brand Strategy
Brand Design
Travel & Destination Wedding Planner Website Design
the style
Romantic yet refined, where effortless elegance meets laid-back charm. Inspired by sun-soaked destinations, soft textures, and curated details that feel both luxurious and personal. The visual identity evokes warmth, trust, and a sense of celebration.
the illustrations
Light, whimsical, and editorial-inspired. Designed to evoke a sense of wanderlust and celebration. With soft lines and playful details, these illustrations add charm and personality without overwhelming the refined aesthetic. They’re used sparingly and intentionally, creating little moments of magic that complement the brand’s elegant tone and help bring the travel experience to life.
A curated collection of tones inspired by the emotional rhythm of unforgettable travel—whether it's a destination wedding filled with happy tears and champagne toasts, or a once-in-a-lifetime family vacation that leaves everyone with sand between their toes and stories to tell.
the color story
coastal calm
sun-kissed
shore
mai tai
Glow
bubbly
blush
twilight terrace
mint
to be
mission
DWD Travel helps ambitious couples plan one-of-a-kind destination weddings and travel experiences by taking care of every detail—from venue selection to guest travel—so they can skip the stress and savor the experience. With a deep knowledge of Mexico, the Caribbean, and a curated list of destinations across the globe, we craft celebrations and escapes that feel personal, seamless, and full of heart.
The goal of this project was to bring Dana’s magic to life, the kind of magic that makes people cry happy tears on the beach and book trips they’ll remember forever. Her brand needed to feel like the experience she delivers: seamless, joyful, full of heart, and just the right amount of adventure. We set out to create a brand and website that would instantly make people feel at ease, build trust, and say, “She’s the one.”
the objective
As DWD Travel evolved into a high-touch, full-service experience for destination weddings and custom vacations, she needed a brand and website that truly reflected the elevated, professional, and heartfelt service her clients were already receiving.
We created a brand and website that feel elevated, welcoming, and fun... just like Dana (iykyk). With intentional messaging, clean design, and personality-packed visuals, the new DWD Travel experience speaks directly to couples and families ready to plan unforgettable trips with confidence and ease.
challenge / solution
take a scroll
This page wasn’t created just to fill a spot in the navigation. It was intentionally designed around how real people are searching.
Instead of relying solely on the standard pages every website has, we intentionally built content around the questions people are already asking when they’re dreaming, planning, and exploring what’s next. The result is a page that feels intuitive to navigate, meaningful to read, and aligned with how her audience actually finds her.
a moment for the ux
"From the initial mood board concepts to the final website delivery, every aspect and element BLEW ME AWAY! The strategy, the design, the elements, every little detail on the website, completely knocked my socks off. What they created was BEYOND my wildest dreams!"
love from dana
- Ranking on page 1 and 2 for multiple destination wedding planner search terms
- Her top service page is among the top 5 most-viewed pages, with nearly 70% engagement
- Content beginning to surface in AI Overviews, signaling growing trust and authority
a moment for the RESULTS
A beautiful launch is exciting, but lasting results come from what happens after. By monitoring real performance data after launch, we’re able to understand how people are finding the site, what’s resonating, and where there’s opportunity to refine.
THE BRAND IRL
DWD Travel’s brand doesn’t just live online, it's beautifully represented in real life, too. From her office decor to printed client materials, Dana has extended her brand into physical spaces that feel just as welcoming and elevated as her digital presence. Every detail reinforces the experience she offers: personal, polished, and filled with thoughtful touches that make clients feel instantly taken care of.
Want to hear the story behind it all? In this episode of Duo On Air, we chat with Dana about how she brought her brand to life beyond the screen, from designing an office that feels like an extension of her client experience to adding branded touches that make every interaction feel intentional. It's proof that your brand doesn’t stop at your website... and this conversation will inspire you to think bigger, too.
wanna hear more about it?
Want a brand as beautiful & intentional as this?
If you’re ready for a brand that not only looks stunning but feels like you, one that builds trust, turns heads, and creates connection from the first click to the final detail, we’d love to bring it to life! From strategy to visuals and everything in between, we’re here to craft a brand that’s built to grow with YOU.
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