Meet Hearthwell Wellness


Semi-Custom BRand Kit

GROUNDED ᐧ UNHURRIED · WARM

$1200

Designed to evoke the warmth of a space where you can truly relax and feel taken care of, Hearthwell Wellness is all about calm, steady energy and a caring touch.

With its organic shapes, soft stripes, dreamy gradient backgrounds, and thoughtfully paired typography, this semi-custom branding kit has an understated charm that feels both comforting and effortlessly put-together.

Earthy greens, warm neutrals, and rich brown tones come together to create a look that's soothing without feeling sleepy. It's the kind of branding that makes you want to light a candle, pour yourself a cup of tea, and stay awhile.

Perfect for therapists, wellness studios, holistic practitioners, and other businesses that want their clients to feel right at home.




We’ve already done the designing, but that doesn’t mean your new branding has to say “Hearthwell Wellness” forever! 

Once you’ve purchased your brand kit, all you need to do is swap in your business name across the included logos and badges so everything is personalized and ready to go out into the world. 



Drag and Drop to rearrange!

Click Here to put them back!

The same great design, personalized for *your* biz

WHAT DOES “SEMI-CUSTOM” MEAN?

Designed to make wellness feel welcoming

Don’t see your business listed? No worries! If Hearthwell Wellness feels like your kind of brand, we’d say that’s what matters most.

THERAPISTS & COUNSELORS

NUTRITIONISTS & DIETITIANS

ACUPUNCTURISTS 

MASSAGE THERAPISTS

LUXURY SPAS

YOGA & PILATES STUDIOS

ESTHETICIANS

DOULAS 

LACTATION CONSULTANTS

LIFE COACHES

RETREAT HOSTS

HOLISTIC WELLNESS PRACTICIONERS




We know that there’s no one-size-fits-all approach to taking care of your body and mind.

That's why we wanted Hearthwell Wellness to feel at home across all kinds of businesses. Whether you're helping people work through something, feel better in their bodies, or enjoy a little well-deserved self-care, this kit could be just the thing to give your business a look that feels like you.

Here are a few we think would be a pretty great fit → 


    Your branding kit comes with *everything* you need

    What You'll Receive

    All Editable Canva files and .eps files for Illustrator

    3 HAND-DRAWN PRIMARY & 3 SECONDARY LOGOS

    A full collection of logo variations, including stacked and horizontal designs, so you've always got the right fit for your storefront, packaging, website, and everything in between.

    6 submarks & badges

    Smaller versions of your branding that are perfect for adding a little personality to stickers, loyalty cards, packaging, and other branded goodies.

    5 ILLUSTRATIONS & BRAND ICONS

    Soft, flowing shapes give your social graphics, workshop slides, website, and other branded materials a little extra personality.

    A seven-color palette

    Seven carefully chosen shades of earthy greens, warm neutrals, and rich browns, complete with hex codes so you can keep your colors consistent across Canva, your website, and printed materials.

    Typography suite

    A coordinating collection of serif, script, and sans-serif fonts, with the hierarchy already figured out so you know exactly which font to use where.

    2 patterns & 3 Gradients

    Soft stripes, dreamy gradients, and coordinating patterns to bring a little visual interest to your packaging, social graphics, and branded backgrounds.

    Sure, we could send over your shiny new brand files and call it a day, but where’s the fun in that?! 

    Instead, every brand kit comes with a mini-course from Court, where she’ll walk you through how to make the most of your new branding.

    We’ll teach you *exactly* how to use your kit, too!

    How to personalize your logos and badges with your own business name in Canva.

    How to create your own graphics in Canva using your new colors and fonts.

    How to keep your branding consistent across your packaging, signage, and socials.



    AND BECAUSE WE THOUGHT OF EVERYTHING … 

    YOU’LL LEARN: 

    Class in Session!

    Brand kit bonus!

    Here’s what happens next

    Once you've completed your purchase, we'll send you an email with a link to access your brand kit files and mini-course with Court.

    Just click the link and request access using the same email address you used at checkout. Once we've verified your payment, we'll approve your request, and you'll be ready to start making your new branding your own!


    POV: YOU’VE CLAIMED YOUR KIT

    No Adobe subscription? No problem! 

    We’ve made it easy to put your new branding to work without having to learn your way around Adobe Illustrator or pay for a bunch of fancy software subscriptions. 

    Your kit comes with editable Canva files, so you can swap in your business name, customize your logos and badges, and start putting everything to work!

    (But if you want to learn Adobe, have at it! We won’t try to talk you out of it.) 

    And we can’t forget to mention that all the fonts in your kit are free Google Fonts! We’ll include the download links so you don’t have to dig around the internet to find them. 

    The only (optional) added expense? A Canva Pro subscription, if you want to upload your brand fonts and for use in your future Canva designs.


    THE TECH STUFF

    What you can (and can’t!) do with your brand kit

    Once your branding kit is delivered, it’s all yours to enjoy! Go ahead and put it everywhere.

    However, if you want to sell the actual artwork from your kit (think sticker sheets or art prints featuring the illustrations), you’ll need an extended license. Just shoot us an email at hello@duocollective.com, and we’ll get you set up. 

    And one last thing worth mentioning: since we sell each brand kit to up to three businesses, the designs aren't exclusive. So while you're free to personalize your logos with your own business name, the logo designs themselves are off-limits for trademarking under the terms of your purchase.




    THE FINE PRINT

    Do I have to design anything myself?

    Nope! We’ve already handled the logo designs, font pairings, colors, and all those little details that make a brand look like, well, a brand.

    All you’ll need to do is pop into Canva to personalize your logos and badges with your business name. And don’t worry, Court’s mini-course will show you how to do that (and plenty more)!

    Can I change the colors or tweak the logo?

    Absolutely! Hearthwell Wellness comes with its own carefully chosen colors, fonts, and design elements, but that doesn't mean you can't put your own spin on things!

    You'll be able to swap in your business name on the included logos and badges, and if you already have brand colors you love, you're welcome to use those, too!

    Just keep in mind that other design changes aren't included with your purchase.

    Will someone else have the same branding as me?

    Potentially, yes! We sell a maximum of three copies of each brand kit before retiring the design for good. So while you might have a couple of brand twins out there, you'll still have plenty of ways to make it your own!

    You'll swap in your own business name, of course, but the overall design, colors, fonts, and illustrations will be the same for everyone who purchases Hearthwell Wellness.

    Can I use Hearthwell Wellness if I don’t own a wellness-focused brand?

    Absolutely! While Hearthwell Wellness was designed with therapists, wellness studios, and holistic practitioners in mind, we can picture it working for all kinds of businesses.

    You don’t have to work in the wellness industry to appreciate a warm, calming aesthetic! If Hearthwell feels like the right fit for your business, we want you to have it.

    Can I trademark my new logos?

    Because Hearthwell Wellness is sold to up to three businesses, the logo designs aren’t exclusive and can’t be trademarked under the terms of your purchase.

    If you’re looking for a one-of-a-kind logo with exclusive rights, we’d recommend checking out our fully custom branding services instead!

    Can I use the design elements on products I sell?

    You sure can! Feel free to use your branding on things like product packaging, appointment cards, merchandise, signage, and other materials for your business.

    The exception? Selling the actual illustrations as standalone artwork, like sticker sheets or art prints. That requires an extended license, so just email us at hello@duocollective.com, and we’ll help you out!

    Do you offer payment plans?

    Not at this time. Because you’ll receive your complete brand kit once your purchase is finalized, we require payment in full at checkout.

    When will I receive my brand kit?

    You won’t have to wait long! As soon as you complete your purchase, we’ll email you a link to access your brand kit files.

    Just click the link and request access using the same email address you used at checkout. Once we’ve confirmed your payment, we’ll approve your request, and you’ll be good to go!

    Brand Kit FAQs

    Go ahead, put your name on it!

    THINK YOU’VE FOUND BRAND FOR YOU? 

    The designs are ready, the files are waiting, and the only thing missing is your business name. You know what to do!

    Get first dibs on the next brand kit drop

    We're always dreaming up new brand kits, and our waitlist friends get to hear about them before anyone else! With only three copies of each design available, you'll definitely want to be in the know when something new drops.

    STILL LOOKING FOR THE PERFECT FIT?

    Thank you!
    You've been added to the waitlist!